{"id":34463,"date":"2023-10-28T08:56:00","date_gmt":"2023-10-28T06:56:00","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/digital-distribution\/"},"modified":"2025-01-14T18:49:40","modified_gmt":"2025-01-14T17:49:40","slug":"digital-distribution","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/","title":{"rendered":"Digital distribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34463\" class=\"elementor elementor-34463 elementor-10089\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a183ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"a183ac8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d686 elementor-widget elementor-widget-text-editor\" data-id=\"ab7d686\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>According to the 2019 ARD\/ZDF online study, there were around 64.8 million internet users in Germany. No other medium is used more frequently. Do you already take these statistics into account in your sales process? If you are interested in marketing, you want to reach these people.   <\/p>\n<p>Digital sales &#8211; What it actually means and why every management is doing its company a favor by investing in this area.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb713e elementor-widget elementor-widget-heading\" data-id=\"8cb713e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/#What_is_digital_distribution\" >What is digital distribution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/#%22Digital_distribution_is_not_worthwhile_in_our_industry%22\" >\"Digital distribution is not worthwhile in our industry\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/#Marketing_in_digital_sales\" >Marketing in digital sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/#Usability_-_Customers_want_to_feel_comfortable_in_digital_sales_too\" >Usability - Customers want to feel comfortable in digital sales too!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/#Optimization_of_the_websiteSEO\" >Optimization of the website\/SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_is_digital_distribution\"><\/span>What is digital distribution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00552f elementor-widget elementor-widget-text-editor\" data-id=\"d00552f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales in general deals with the sale of goods. The benefit arises from the fact that answers can be found to the following questions: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb6a347 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fb6a347\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" id=\"svg3936\" xml:space=\"preserve\" width=\"682.66669\" height=\"682.66669\" viewBox=\"0 0 682.66669 682.66669\"><defs id=\"defs3940\"><clipPath clipPathUnits=\"userSpaceOnUse\" id=\"clipPath3950\"><path d=\"M 0,512 H 512 V 0 H 0 Z\" id=\"path3948\"><\/path><\/clipPath><\/defs><g id=\"g3942\" transform=\"matrix(1.3333333,0,0,-1.3333333,0,682.66667)\"><g id=\"g3944\"><g id=\"g3946\" clip-path=\"url(#clipPath3950)\"><g id=\"g3952\" transform=\"translate(202.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3954\"><\/path><\/g><g id=\"g3956\" transform=\"translate(180,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3958\"><\/path><\/g><g id=\"g3960\" transform=\"translate(437,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3962\"><\/path><\/g><g id=\"g3964\" transform=\"translate(459.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3966\"><\/path><\/g><g id=\"g3968\" transform=\"translate(105.5498,482.5498)\"><path d=\"M 0,0 -21.216,-21.216\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3970\"><\/path><\/g><g id=\"g3972\" transform=\"translate(331,217.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 h -124.54 l -56.314,-31.93 c -4.72,-2.672 -7.646,-7.677 -7.646,-13.07 0,-8.271 6.729,-15 15,-15 h 332 c 8.284,0 15,-6.716 15,-15 0,-8.284 -6.716,-15 -15,-15 h -332 c -24.812,0 -45,20.187 -45,45 0,16.181 8.759,31.19 22.857,39.173 l 49.772,28.22 -59.025,230.779 C -239.983,243.092 -257.913,257 -278.5,257 h -30 c -8.284,0 -15,6.716 -15,15 0,8.284 6.716,15 15,15 h 30 c 34.307,0 64.189,-23.192 72.67,-56.4 L -146.852,0 H 84.857 c 20.559,0 38.504,13.934 43.597,33.852 L 173.5,210 h -374.062\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3974\"><\/path><\/g><g id=\"g3976\" transform=\"translate(216.2793,357.5)\"><path d=\"M 0,0 H -67.938\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3978\"><\/path><\/g><g id=\"g3980\" transform=\"translate(486.5996,357.5)\"><path d=\"M 0,0 H -240.32\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3982\"><\/path><\/g><g id=\"g3984\" transform=\"translate(166.2451,287.5)\"><path d=\"M 0,0 H 302.453\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3986\"><\/path><\/g><g id=\"g3988\" transform=\"translate(397.54,217.5)\"><path d=\"M 0,0 32.219,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3990\"><\/path><\/g><g id=\"g3992\" transform=\"translate(344.2812,217.5)\"><path d=\"M 0,0 10.737,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3994\"><\/path><\/g><g id=\"g3996\" transform=\"translate(291.0234,217.5)\"><path d=\"M 0,0 -10.746,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3998\"><\/path><\/g><g id=\"g4000\" transform=\"translate(237.7656,217.5)\"><path d=\"M 0,0 -32.229,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path4002\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As a company, how do you get customers to buy your own product and not that of a competitor?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" id=\"svg3936\" xml:space=\"preserve\" width=\"682.66669\" height=\"682.66669\" viewBox=\"0 0 682.66669 682.66669\"><defs id=\"defs3940\"><clipPath clipPathUnits=\"userSpaceOnUse\" id=\"clipPath3950\"><path d=\"M 0,512 H 512 V 0 H 0 Z\" id=\"path3948\"><\/path><\/clipPath><\/defs><g id=\"g3942\" transform=\"matrix(1.3333333,0,0,-1.3333333,0,682.66667)\"><g id=\"g3944\"><g id=\"g3946\" clip-path=\"url(#clipPath3950)\"><g id=\"g3952\" transform=\"translate(202.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3954\"><\/path><\/g><g id=\"g3956\" transform=\"translate(180,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3958\"><\/path><\/g><g id=\"g3960\" transform=\"translate(437,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3962\"><\/path><\/g><g id=\"g3964\" transform=\"translate(459.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3966\"><\/path><\/g><g id=\"g3968\" transform=\"translate(105.5498,482.5498)\"><path d=\"M 0,0 -21.216,-21.216\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3970\"><\/path><\/g><g id=\"g3972\" transform=\"translate(331,217.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 h -124.54 l -56.314,-31.93 c -4.72,-2.672 -7.646,-7.677 -7.646,-13.07 0,-8.271 6.729,-15 15,-15 h 332 c 8.284,0 15,-6.716 15,-15 0,-8.284 -6.716,-15 -15,-15 h -332 c -24.812,0 -45,20.187 -45,45 0,16.181 8.759,31.19 22.857,39.173 l 49.772,28.22 -59.025,230.779 C -239.983,243.092 -257.913,257 -278.5,257 h -30 c -8.284,0 -15,6.716 -15,15 0,8.284 6.716,15 15,15 h 30 c 34.307,0 64.189,-23.192 72.67,-56.4 L -146.852,0 H 84.857 c 20.559,0 38.504,13.934 43.597,33.852 L 173.5,210 h -374.062\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3974\"><\/path><\/g><g id=\"g3976\" transform=\"translate(216.2793,357.5)\"><path d=\"M 0,0 H -67.938\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3978\"><\/path><\/g><g id=\"g3980\" transform=\"translate(486.5996,357.5)\"><path d=\"M 0,0 H -240.32\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3982\"><\/path><\/g><g id=\"g3984\" transform=\"translate(166.2451,287.5)\"><path d=\"M 0,0 H 302.453\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3986\"><\/path><\/g><g id=\"g3988\" transform=\"translate(397.54,217.5)\"><path d=\"M 0,0 32.219,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3990\"><\/path><\/g><g id=\"g3992\" transform=\"translate(344.2812,217.5)\"><path d=\"M 0,0 10.737,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3994\"><\/path><\/g><g id=\"g3996\" transform=\"translate(291.0234,217.5)\"><path d=\"M 0,0 -10.746,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3998\"><\/path><\/g><g id=\"g4000\" transform=\"translate(237.7656,217.5)\"><path d=\"M 0,0 -32.229,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path4002\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How can it be ensured that the products reach potential customers?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" id=\"svg3936\" xml:space=\"preserve\" width=\"682.66669\" height=\"682.66669\" viewBox=\"0 0 682.66669 682.66669\"><defs id=\"defs3940\"><clipPath clipPathUnits=\"userSpaceOnUse\" id=\"clipPath3950\"><path d=\"M 0,512 H 512 V 0 H 0 Z\" id=\"path3948\"><\/path><\/clipPath><\/defs><g id=\"g3942\" transform=\"matrix(1.3333333,0,0,-1.3333333,0,682.66667)\"><g id=\"g3944\"><g id=\"g3946\" clip-path=\"url(#clipPath3950)\"><g id=\"g3952\" transform=\"translate(202.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3954\"><\/path><\/g><g id=\"g3956\" transform=\"translate(180,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3958\"><\/path><\/g><g id=\"g3960\" transform=\"translate(437,37.5)\"><path d=\"m 0,0 c 0,-4.143 -3.357,-7.5 -7.5,-7.5 -4.143,0 -7.5,3.357 -7.5,7.5 0,4.143 3.357,7.5 7.5,7.5 C -3.357,7.5 0,4.143 0,0\" style=\"fill:#000000;fill-opacity:1;fill-rule:nonzero;stroke:none\" id=\"path3962\"><\/path><\/g><g id=\"g3964\" transform=\"translate(459.5,37.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 -16.568,0 -30,13.432 -30,30 0,16.568 13.432,30 30,30 C -13.432,30 0,16.568 0,0 Z\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3966\"><\/path><\/g><g id=\"g3968\" transform=\"translate(105.5498,482.5498)\"><path d=\"M 0,0 -21.216,-21.216\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3970\"><\/path><\/g><g id=\"g3972\" transform=\"translate(331,217.5)\"><path d=\"m 0,0 c 0,-16.568 -13.432,-30 -30,-30 h -124.54 l -56.314,-31.93 c -4.72,-2.672 -7.646,-7.677 -7.646,-13.07 0,-8.271 6.729,-15 15,-15 h 332 c 8.284,0 15,-6.716 15,-15 0,-8.284 -6.716,-15 -15,-15 h -332 c -24.812,0 -45,20.187 -45,45 0,16.181 8.759,31.19 22.857,39.173 l 49.772,28.22 -59.025,230.779 C -239.983,243.092 -257.913,257 -278.5,257 h -30 c -8.284,0 -15,6.716 -15,15 0,8.284 6.716,15 15,15 h 30 c 34.307,0 64.189,-23.192 72.67,-56.4 L -146.852,0 H 84.857 c 20.559,0 38.504,13.934 43.597,33.852 L 173.5,210 h -374.062\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3974\"><\/path><\/g><g id=\"g3976\" transform=\"translate(216.2793,357.5)\"><path d=\"M 0,0 H -67.938\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3978\"><\/path><\/g><g id=\"g3980\" transform=\"translate(486.5996,357.5)\"><path d=\"M 0,0 H -240.32\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3982\"><\/path><\/g><g id=\"g3984\" transform=\"translate(166.2451,287.5)\"><path d=\"M 0,0 H 302.453\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3986\"><\/path><\/g><g id=\"g3988\" transform=\"translate(397.54,217.5)\"><path d=\"M 0,0 32.219,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3990\"><\/path><\/g><g id=\"g3992\" transform=\"translate(344.2812,217.5)\"><path d=\"M 0,0 10.737,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3994\"><\/path><\/g><g id=\"g3996\" transform=\"translate(291.0234,217.5)\"><path d=\"M 0,0 -10.746,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path3998\"><\/path><\/g><g id=\"g4000\" transform=\"translate(237.7656,217.5)\"><path d=\"M 0,0 -32.229,210\" style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" id=\"path4002\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How can customers be acquired and retained and how can management ensure that customers are dealt with in the best possible way?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3cebf elementor-widget elementor-widget-heading\" data-id=\"ae3cebf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"%22Digital_distribution_is_not_worthwhile_in_our_industry%22\"><\/span>\"Digital distribution is not worthwhile in our industry\"<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1765e8e elementor-widget elementor-widget-text-editor\" data-id=\"1765e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For a long time, a widespread thought in digitalization marketing was that only products from certain industries were suitable for sale over the Internet. However, it turned out that the sale of things such as electronic devices, books, software products, clothing or even food is not only possible, but is even preferred by customers.<\/p><p>The internet infrastructure offers sales opportunities for products and services from all sectors. For some products, there may be hurdles in the digitalization of sales processes. However, if your company does not solve these problems, it is almost certain that other companies will.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9c1c8 elementor-widget elementor-widget-image\" data-id=\"fe9c1c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2021\/10\/Screenshot-2024-07-02-123047.png\" class=\"attachment-large size-large wp-image-34179\" alt=\"\" srcset=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2021\/10\/Screenshot-2024-07-02-123047.png 864w, https:\/\/leadpeak.me\/wp-content\/uploads\/2021\/10\/Screenshot-2024-07-02-123047-300x172.png 300w, https:\/\/leadpeak.me\/wp-content\/uploads\/2021\/10\/Screenshot-2024-07-02-123047-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source of the data: HDE German Retail Association  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f935d elementor-widget elementor-widget-text-editor\" data-id=\"04f935d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here are some examples of companies that have lost their role as market leaders or even gone bankrupt because they failed to digitize their products and sales processes:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71561d1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71561d1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.995 511.995\" style=\"enable-background:new 0 0 511.995 511.995;\" xml:space=\"preserve\" width=\"512\" height=\"512\"><g>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M152.325,179.116h-27.127c-4.796,0-8.683-3.888-8.683-8.683V16.183c0-4.795-3.887-8.683-8.683-8.683H60.691&#10;&#9;&#9;c-4.796,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H16.198c-6.977,0-11.105,7.812-7.173,13.576&#10;&#9;&#9;l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l68.064-99.786C163.43,186.928,159.302,179.116,152.325,179.116z\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M474.384,234.601l28.586-41.909c3.931-5.764-0.196-13.576-7.173-13.576H468.67c-4.795,0-8.683-3.888-8.683-8.683V16.183&#10;&#9;&#9;c0-4.795-3.887-8.683-8.683-8.683h-47.142c-4.795,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H359.67&#10;&#9;&#9;c-6.977,0-11.105,7.812-7.173,13.576l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l19.726-28.919\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M305.452,138.784V20.814c0-7.353-5.961-13.313-13.314-13.313h-72.282c-7.353,0-13.313,5.961-13.313,13.313&#10;&#9;&#9;c0,9.674,0,279.684,0,290.739c0,7.353-5.961,13.313-13.313,13.313h-41.594c-10.698,0-17.027,11.979-10.998,20.816l104.362,153.001&#10;&#9;&#9;c5.285,7.749,16.712,7.749,21.998,0l104.362-153.001c6.028-8.837-0.301-20.816-10.999-20.816h-41.593&#10;&#9;&#9;c-7.353,0-13.313-5.96-13.313-13.313V173.784\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kodak (Missed conversion from analog cameras to digital cameras)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.995 511.995\" style=\"enable-background:new 0 0 511.995 511.995;\" xml:space=\"preserve\" width=\"512\" height=\"512\"><g>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M152.325,179.116h-27.127c-4.796,0-8.683-3.888-8.683-8.683V16.183c0-4.795-3.887-8.683-8.683-8.683H60.691&#10;&#9;&#9;c-4.796,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H16.198c-6.977,0-11.105,7.812-7.173,13.576&#10;&#9;&#9;l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l68.064-99.786C163.43,186.928,159.302,179.116,152.325,179.116z\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M474.384,234.601l28.586-41.909c3.931-5.764-0.196-13.576-7.173-13.576H468.67c-4.795,0-8.683-3.888-8.683-8.683V16.183&#10;&#9;&#9;c0-4.795-3.887-8.683-8.683-8.683h-47.142c-4.795,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H359.67&#10;&#9;&#9;c-6.977,0-11.105,7.812-7.173,13.576l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l19.726-28.919\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M305.452,138.784V20.814c0-7.353-5.961-13.313-13.314-13.313h-72.282c-7.353,0-13.313,5.961-13.313,13.313&#10;&#9;&#9;c0,9.674,0,279.684,0,290.739c0,7.353-5.961,13.313-13.313,13.313h-41.594c-10.698,0-17.027,11.979-10.998,20.816l104.362,153.001&#10;&#9;&#9;c5.285,7.749,16.712,7.749,21.998,0l104.362-153.001c6.028-8.837-0.301-20.816-10.999-20.816h-41.593&#10;&#9;&#9;c-7.353,0-13.313-5.96-13.313-13.313V173.784\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Karstadt\/Kaufhof (too late entry into online retail)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.995 511.995\" style=\"enable-background:new 0 0 511.995 511.995;\" xml:space=\"preserve\" width=\"512\" height=\"512\"><g>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M152.325,179.116h-27.127c-4.796,0-8.683-3.888-8.683-8.683V16.183c0-4.795-3.887-8.683-8.683-8.683H60.691&#10;&#9;&#9;c-4.796,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H16.198c-6.977,0-11.105,7.812-7.173,13.576&#10;&#9;&#9;l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l68.064-99.786C163.43,186.928,159.302,179.116,152.325,179.116z\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M474.384,234.601l28.586-41.909c3.931-5.764-0.196-13.576-7.173-13.576H468.67c-4.795,0-8.683-3.888-8.683-8.683V16.183&#10;&#9;&#9;c0-4.795-3.887-8.683-8.683-8.683h-47.142c-4.795,0-8.683,3.888-8.683,8.683v154.25c0,4.795-3.887,8.683-8.683,8.683H359.67&#10;&#9;&#9;c-6.977,0-11.105,7.812-7.173,13.576l68.063,99.786c3.447,5.054,10.899,5.054,14.346,0l19.726-28.919\"><\/path>\t<path style=\"fill:none;stroke:#000000;stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" d=\"&#10;&#9;&#9;M305.452,138.784V20.814c0-7.353-5.961-13.313-13.314-13.313h-72.282c-7.353,0-13.313,5.961-13.313,13.313&#10;&#9;&#9;c0,9.674,0,279.684,0,290.739c0,7.353-5.961,13.313-13.313,13.313h-41.594c-10.698,0-17.027,11.979-10.998,20.816l104.362,153.001&#10;&#9;&#9;c5.285,7.749,16.712,7.749,21.998,0l104.362-153.001c6.028-8.837-0.301-20.816-10.999-20.816h-41.593&#10;&#9;&#9;c-7.353,0-13.313-5.96-13.313-13.313V173.784\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blockbuster (holding on to stationary film distribution for too long, neglecting the innovation of streaming, rejecting a possible takeover of Netflix in 2000)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1edb63 elementor-widget elementor-widget-heading\" data-id=\"e1edb63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Marketing_in_digital_sales\"><\/span>Marketing in digital sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e23f2a elementor-widget elementor-widget-text-editor\" data-id=\"3e23f2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Put yourself in the customer&#8217;s shoes: how would you proceed if you wanted to buy a product or use a service? It is very likely that the first step for most consumers is researching on the Internet. <\/p>\n<p>When informed customers enter a traditional retail store or enter into a conversation with old-school sales staff, they already have a knowledge advantage. This is something that the recipients of advertising and marketing did not have in the past. This changes the relationship between customers and companies.  <\/p>\n<p>During this research, customers are usually already in contact with various companies. This is because knowledge is often imparted through blog posts in digital sales. Customers receive information and trust the company as a result.  <\/p>\n<p>Due to the ranking algorithm, well-researched, well-founded blog posts receive more visibility.<\/p>\n<p>This approach is called <strong>pull marketing<\/strong>, as customers search for something on their own initiative and are lured to the company&#8217;s offer by information.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ae376 elementor-widget elementor-widget-text-editor\" data-id=\"80ae376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In sales outside the Internet, advertisements are often placed in print, on TV, in newspapers or on advertising pillars. Everyone sees this advertising. The aim is to turn people into customers who did not yet know that you might like a product. This is why this approach is also known as <strong>push marketing<\/strong>.   <\/p>\n<p>This approach also exists in digital sales in the form of banner ads on websites, ads in front of videos and paid advertising posts on social media.  <\/p>\n<p>The advantage here is that by analyzing user data, customers can already be sorted out so that only people with suitable interests or age groups see your ads.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfd9e5 elementor-widget elementor-widget-heading\" data-id=\"2dfd9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Usability_-_Customers_want_to_feel_comfortable_in_digital_sales_too\"><\/span>Usability - Customers want to feel comfortable in digital sales too!<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89cf04 elementor-widget elementor-widget-text-editor\" data-id=\"f89cf04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The practice of digitalization shows that consumers in both the business-to-business and business-to-customer sectors use the internet for research and are prepared to order a wide range of products online. They are spoiled by extremely user-friendly online stores such as Ebay, Amazon and Zalando.   <\/p>\n<p>User-friendliness (or usability) means that users want things to be easy. They want to quickly understand what they can do on a website. That&#8217;s why they prefer simple and familiar structures to complicated and creative new approaches.    <\/p>\n<p>According to the statistics company Nielsen, customers spend an average of around 40 seconds on each website. This means that they have to understand and like the product and company in 40 seconds, otherwise they will leave. Truly no easy task for marketing and digital sales!  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43176ef elementor-widget elementor-widget-text-editor\" data-id=\"43176ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If they don&#8217;t understand the content, customers will leave faster than we web developers can measure. Google considers every visit to just one page (e.g. the homepage of the website) without a click to be a bounce, i.e. a negative user signal with 0 seconds dwell time. This means that Google is unlikely to display your page higher than those of your competitors.<\/p><p>In order to ensure that customers feel comfortable on your website, stay and ideally buy there, it must therefore provide a benefit. Things such as information and images about products and the company, offers and references as well as reviews have a benefit for customers. They make the purchase decision easier. Simplicity and benefits for customers have therefore been the order of the day since the digitalization of sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e8d9b elementor-widget elementor-widget-heading\" data-id=\"69e8d9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Optimization_of_the_websiteSEO\"><\/span>Optimization of the website\/SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbd6d9 elementor-widget elementor-widget-text-editor\" data-id=\"6dbd6d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Homepage, search engine optimization or SEO refers to all measures that are useful to work on the position of a website in the natural index lists of web search tools and thus increase traffic.<\/p><p>From one perspective, the exceptional component of this advertising procedure lies in the high value of web search engine traffic caused by the mission environment. On the other hand, SEO is the main advertising system that can pass traffic for quite a while without putting in more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to the 2019 ARD\/ZDF online study, there were around 64.8 million internet users in Germany. No other medium is used more frequently. Do you already take these statistics into account in your sales process? If you are interested in marketing, you want to reach these people. Digital sales &#8211; What it actually means and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Digitaler Vertrieb - Leadpeak GmbH","_seopress_titles_desc":"Wir sind Experten beim digitalen Vertrieb und unterst\u00fctzen dich bei der Erstellung deiner digitalen Strategie. Jetzt Beratung anfordern.","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"test":[],"class_list":["post-34463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/comments?post=34463"}],"version-history":[{"count":9,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34463\/revisions"}],"predecessor-version":[{"id":36608,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34463\/revisions\/36608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media\/34333"}],"wp:attachment":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media?parent=34463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/categories?post=34463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/tags?post=34463"},{"taxonomy":"test","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/test?post=34463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}