{"id":34467,"date":"2020-03-30T12:01:00","date_gmt":"2020-03-30T10:01:00","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/through-the-crisis-with-smart-digital-strategies\/"},"modified":"2025-01-18T13:12:13","modified_gmt":"2025-01-18T12:12:13","slug":"through-the-crisis-with-smart-digital-strategies","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/","title":{"rendered":"Through the crisis with smart digital strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34467\" class=\"elementor elementor-34467 elementor-3436\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c0210 e-flex e-con-boxed e-con e-parent\" data-id=\"33c0210\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b2999 elementor-widget elementor-widget-text-editor\" data-id=\"62b2999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Companies, craft businesses, service providers: the coronavirus has suddenly brought many<br \/>businesses to a standstill. And for many without a digital strategy! Covid-19 is leading to the first real economic crisis in a long time. At the same time, there is cause for hope again: production is picking up in China and the economy in Germany will hopefully recover soon too. It may therefore be worth preparing now for the time after the coronavirus crisis in order to emerge stronger. We offer you an overview of the measures you can take.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0ddf2 elementor-widget elementor-widget-heading\" data-id=\"bd0ddf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/#1st_possibility_Digitization_of_advertising\" >1st possibility: Digitization of advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/#2nd_option_Driving_digitalization_forward\" >2nd option: Driving digitalization forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/#3rd_option_Vouchers_to_maintain_liquidity\" >3rd option: Vouchers to maintain liquidity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/#4th_option_A_comprehensive_digital_strategy\" >4th option: A comprehensive digital strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/through-the-crisis-with-smart-digital-strategies\/#We_support_your_projects\" >We support your projects<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1st_possibility_Digitization_of_advertising\"><\/span>1st possibility: Digitization of advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1bfa44 elementor-widget elementor-widget-text-editor\" data-id=\"e1bfa44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is currently extremely cheap to place digital advertising. This is because Facebook and Google are selling their advertising space according to the auction principle. There is not much bidding at the moment &#8211; with the effect that the terms are sometimes reduced by 2\/3 of the average price.  <\/p>\n<p>Facebook ads and <a href=\"https:\/\/leadpeak.me\/en\/magazin\/mastering-google-ads-a-guide-to-optimizing-your-ad-copy\/\">Google Ads<\/a> will probably not remain so cheap in the long term. That&#8217;s why it makes sense to take advantage of them right now. If you have the resources for counter-cyclical advertising, we highly recommend this measure.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e6de0 elementor-widget elementor-widget-heading\" data-id=\"23e6de0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2nd_option_Driving_digitalization_forward\"><\/span>2nd option: Driving digitalization forward<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2152cc9 elementor-widget elementor-widget-text-editor\" data-id=\"2152cc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Freed-up capacities can be used to drive forward digitalization measures in your company. This can affect communication within the company as well as the sale of your products. Right now, many customers are increasingly taking advantage of online offers. With the help of online stores, you can remain available to your prospective customers around the clock.<\/p><p>If you are looking for specialists, you can handle the application process via an online portal &#8211; among other things, this enables centralized access to application documents with minimal bureaucratic effort. These are all measures from which you will also benefit in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f384d5 elementor-widget elementor-widget-heading\" data-id=\"2f384d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3rd_option_Vouchers_to_maintain_liquidity\"><\/span>3rd option: Vouchers to maintain liquidity<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72593ba elementor-widget elementor-widget-text-editor\" data-id=\"72593ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do you have loyal (regular) customers but are currently making little turnover? Vouchers can be an opportunity to maintain your liquidity. Offer your customers vouchers that they can buy now and redeem in the fall. This is also easy to organize online to ensure that loyal customers\u00a0can support you at any time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23eec6b elementor-widget elementor-widget-heading\" data-id=\"23eec6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4th_option_A_comprehensive_digital_strategy\"><\/span>4th option: A comprehensive digital strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ba9b2 elementor-widget elementor-widget-text-editor\" data-id=\"54ba9b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to offer your customers a consistent and comprehensive online presence? Use the time to create an online marketing concept. This includes the question of which target groups you want to reach, but also which channels you want to use for this &#8211; e.g. blogs, website or social media. Digital sales channels for certain products are also possible. A targeted marketing strategy can help you to position yourself more strongly after the crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5444bd elementor-widget elementor-widget-heading\" data-id=\"b5444bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"We_support_your_projects\"><\/span>We support your projects<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e440434 elementor-widget elementor-widget-text-editor\" data-id=\"e440434\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to use digital forms of sales or position yourself better online? Get in touch with us and we&#8217;ll work together to find the best solutions for you. <\/p>\n<p>As an innovative digital agency, we are happy to help you with the creative and precise implementation of your individual wishes and requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Companies, craft businesses, service providers: the coronavirus has suddenly brought manybusinesses to a standstill. And for many without a digital strategy! Covid-19 is leading to the first real economic crisis in a long time. At the same time, there is cause for hope again: production is picking up in China and the economy in Germany [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Through the crisis with smart digital strategies - Leadpeak GmbH","_seopress_titles_desc":"Companies, craft businesses, service providers: the coronavirus has suddenly brought day-to-day business to a standstill for many. And for many without a digital strategy! 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