{"id":34470,"date":"2024-01-11T10:27:00","date_gmt":"2024-01-11T09:27:00","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/"},"modified":"2025-01-14T18:12:45","modified_gmt":"2025-01-14T17:12:45","slug":"where-to-put-the-money-planning-marketing-budgets-sensibly","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/","title":{"rendered":"Where to put the money? Planning marketing budgets sensibly"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34470\" class=\"elementor elementor-34470 elementor-1982\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc08455 e-flex e-con-boxed e-con e-parent\" data-id=\"5fc08455\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3f6eb elementor-widget elementor-widget-text-editor\" data-id=\"4d3f6eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With marketing budgets now accounting for an average of <strong>9. <\/strong><b>5%<\/b> of<strong> company turnover<\/strong> and increasing every year, it is more important than ever to use the budget in a targeted and effective way. This article shows you how to plan your marketing budget wisely and get the most out of your resources. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cfdcb elementor-widget elementor-widget-heading\" data-id=\"d1cfdcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Reliable_planning_of_marketing_budgets_-_an_impossibility\" >Reliable planning of marketing budgets - an impossibility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Mistakes_when_planning_marketing_budgets_overlooking_individual_costs\" >Mistakes when planning marketing budgets: overlooking individual costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Customer_magazines\" >Customer magazines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Letter_and_e-mail_marketing\" >Letter and e-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Trade_fair_appearances\" >Trade fair appearances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Sponsoring\" >Sponsoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Customer_events\" >Customer events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Mistakes_when_planning_marketing_Missing_the_target_out_of_caution\" >Mistakes when planning marketing: Missing the target out of caution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Mistakes_when_implementing_marketing_lack_of_success_monitoring\" >Mistakes when implementing marketing: lack of success monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Mistakes_when_implementing_marketing_short-term_planning_with_fatal_consequences\" >Mistakes when implementing marketing: short-term planning with fatal consequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Marketing_budget_planning_in_four_steps\" >Marketing budget planning in four steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Precise_planning_of_the_marketing_budget\" >Precise planning of the marketing budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Objectives_with_foresight\" >Objectives with foresight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Strategic_distribution_of_the_budget\" >Strategic distribution of the budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Performance_measurement_made_easy\" >Performance measurement made easy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/leadpeak.me\/en\/magazin\/where-to-put-the-money-planning-marketing-budgets-sensibly\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Reliable_planning_of_marketing_budgets_-_an_impossibility\"><\/span>Reliable planning of marketing budgets - an impossibility?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af5e7 elementor-widget elementor-widget-text-editor\" data-id=\"d2af5e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At the beginning of the year, companies and the self-employed are spoiled for choice. Should more money be spent on advertising in newspapers or would it be better to invest in <a href=\"\">email marketing<\/a>? Should the new Google Ads campaign finally be launched or should the reach of social media channels be expanded? The choice of marketing measures often seems limitless and the budget too tight to implement all these measures. The distribution of the marketing budget is therefore not always easy to estimate. It is precisely the consideration of competitors, the assessment of the economic situation and the interaction with the <a href=\"\">target group<\/a> that make marketing budget planning appear even more complicated. This often leads to miscalculations that can be easily avoided with the strategic use of a budget plan.      <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807da26 elementor-widget elementor-widget-text-editor\" data-id=\"807da26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>These mistakes in the planning of marketing budgets are now history:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad2244 elementor-widget elementor-widget-heading\" data-id=\"6ad2244\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mistakes_when_planning_marketing_budgets_overlooking_individual_costs\"><\/span>Mistakes when planning marketing budgets: overlooking individual costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45abcc elementor-widget elementor-widget-text-editor\" data-id=\"e45abcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The purpose of the budget plan is to provide as complete a picture as possible of the distribution of the individual budgets. This provides an overview of the overall situation. This also makes it easier to understand the distribution within an area. It is annoying if important costs are forgotten in the planning of the marketing budget and suddenly have to be readjusted within the individual <a href=\"\">marketing measures<\/a>. When planning, first record all marketing tools that you want to use for the next period or that you are already using.    <\/p>\n<p>This also includes:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81fbdd2 e-con-full e-grid e-con e-child\" data-id=\"81fbdd2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-712e1e9 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"712e1e9\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" 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0c0-10.388-8.421-18.81-18.81-18.81-10.387 0-18.808 8.422-18.808 18.81\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(313.638 302.276)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v-19.9h-112.49c-16.57 0-30 13.429-30 30v64.25c0 16.57 13.43 30 30 30h50.91C-27.569 104.35 0 76.779 0 42.77V32.689\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(398.49 400.15)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h34.512c16.568 0 30 13.432 30 30v63.19H45c-24.853 0-45-20.147-45-45z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(191.488 380.248)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v-77.1h-295.091V.521l-53.22-64.3a30.004 30.004 0 0 0-24.96-13.361h-.54c-16.57 0-30 13.43-30 30v32.13h31.601c8.279 0 15 6.71 15 15v16.061l56.89 73.849a30.046 30.046 0 0 0 13.259 9.8l72.371 27.05 43.849-33.04 43.851 33.04 98.019-30.88C-11.7 90.24 0 74.141 0 55.95V32.69\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(465.67 84.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v-107.05\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(403.547 114.552)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h32.125c8.284 0 15 6.716 15 15v63.188c0 8.284-6.716 15-15 15H0c-8.284 0-15-6.716-15-15V15C-15 6.716-8.284 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(61.33 69.626)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h-31.062\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(108.455 131.751)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h-31.062\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(108.455 100.689)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v-17.39\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(100.689 71.484)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v31.062\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(170.58 85.158)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h31.062v33.044c0 8.577-6.954 15.531-15.531 15.531C6.953 48.575 0 41.621 0 33.044Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(69.626 162.814)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h136.261v62.421H-96.71V0h64.03\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(267.29 38.56)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0 15.531-15.531 31.063 31.062\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(69.627 318.48)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h-63.188c-8.284 0-15 6.716-15 15v94.958c0 8.285 6.716 15 15 15H0c8.284 0 15-6.715 15-15V62.479l31.062-31.417H15V15C15 6.716 8.284 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(124.518 256)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0v-71.55c0-38.389 31.12-69.51 69.511-69.51H80.99c38.391 0 69.51 31.121 69.51 69.51V0\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(219.578 380.248)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Customer_events\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer events\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c27af elementor-widget elementor-widget-text-editor\" data-id=\"d6c27af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Smaller amounts are also often neglected in the calculation. When drawing up the marketing budget, think about travel costs, design costs, publication costs and the like in addition to pure marketing costs. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a3b54 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"18a3b54\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 480.005 480.005\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M240.003 48a8 8 0 0 0 8-8V8a8 8 0 0 0-16 0v32a8 8 0 0 0 8 8zM141.075 36.656l16 27.704a8 8 0 1 0 13.909-7.909l-.053-.092-16-27.704a8 8 0 1 0-13.856 8.001zM76.567 106.875l.092.053 27.704 16a8 8 0 1 0 8.091-13.803l-.092-.053-27.704-16a8 8 0 1 0-8.091 13.803zM96.003 192a8 8 0 0 0-8-8h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 8-8zM104.456 261.018l-.093.054-27.704 16a8 8 0 0 0 7.906 13.91l.093-.054 27.704-16a8 8 0 0 0-7.906-13.91zM403.44 277.126l-.093-.054-27.704-16a8 8 0 0 0-8.094 13.802l.093.054 27.704 16a8 8 0 0 0 8.094-13.802zM424.003 184h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 0-16zM371.651 124c1.404 0 2.784-.37 4-1.072l27.704-16a8 8 0 1 0-7.909-13.909l-.092.053-27.704 16A8 8 0 0 0 371.651 124zM311.993 67.291a8 8 0 0 0 10.936-2.929l.001-.002 16-27.704a8 8 0 0 0-13.802-8.094l-.054.093-16 27.704a8.002 8.002 0 0 0 2.919 10.932zM256.003 320a8 8 0 0 0 8-8v-88h16c17.673 0 32-14.327 32-32s-14.327-32-32-32c-17.673 0-32 14.327-32 32v16h-16v-16c0-17.673-14.327-32-32-32s-32 14.327-32 32 14.327 32 32 32h16v88a8 8 0 0 0 16 0v-88h16v88a8 8 0 0 0 8 8zm8-128c0-8.837 7.163-16 16-16s16 7.163 16 16-7.163 16-16 16h-16v-16zm-48 16h-16c-8.837 0-16-7.163-16-16s7.163-16 16-16 16 7.163 16 16v16z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M246.219 64.152c-70.611-3.392-130.603 51.099-133.995 121.71a127.998 127.998 0 0 0 46.643 105.082 23.842 23.842 0 0 1 9.136 18.296V328a24 24 0 0 0 16 22.528V360a23.848 23.848 0 0 0 6.24 16c-8.32 9.044-8.32 22.956 0 32-8.894 9.75-8.2 24.864 1.55 33.758a23.9 23.9 0 0 0 16.21 6.242 7.8 7.8 0 0 0 6.576-12.296 8.483 8.483 0 0 0-.896-1.384 8.267 8.267 0 0 0-2.224-1.456 7.853 7.853 0 0 0-.704-.312 8.483 8.483 0 0 0-2.52-.504c-.08 0-.152-.048-.232-.048a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1-8-8v-8h40a8 8 0 0 0 0-16h-48a8 8 0 0 1-8-8v-18.76a39.769 39.769 0 0 0-15-30.68c-47.788-39.274-54.689-109.852-15.415-157.64a112 112 0 0 1 91.871-40.76c59.107 3.516 105.536 51.957 106.544 111.16a111.343 111.343 0 0 1-41.56 87.704 39.657 39.657 0 0 0-14.44 31.144V328a8 8 0 0 1-8 8h-24a8 8 0 0 0 0 16h16v8a8 8 0 0 1-8 8h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-40a8 8 0 0 0 0 16h30.632c-4.417 12.497-18.129 19.047-30.626 14.63a24.003 24.003 0 0 1-9.942-6.686 8.002 8.002 0 0 0-11.952 10.64c14.631 16.487 39.857 17.992 56.344 3.362a39.907 39.907 0 0 0 12.864-23.21c12.529-3.916 19.511-17.247 15.596-29.776a23.761 23.761 0 0 0-5.156-8.96c8.32-9.044 8.32-22.956 0-32a23.848 23.848 0 0 0 6.24-16v-9.472a24 24 0 0 0 16-22.528v-17.832a24.05 24.05 0 0 1 8.488-18.696A127.241 127.241 0 0 0 368.003 191.2c-1.156-67.668-54.226-123.031-121.784-127.048z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTip:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBefore you start planning your budget, get an overview. Which marketing measures are suitable for your company? Also think about the less obvious costs involved.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc131b1 elementor-widget elementor-widget-heading\" data-id=\"cc131b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mistakes_when_planning_marketing_Missing_the_target_out_of_caution\"><\/span>Mistakes when planning marketing: Missing the target out of caution<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f4263 elementor-widget elementor-widget-text-editor\" data-id=\"42f4263\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The marketing department often has a dubious reputation in other departments. An area in which only money disappears, no progress can be seen and no turnover is generated, they say cynically. The opinion is that marketing should not cost anything. Therefore, for fear of making the wrong decisions, the following is done: too little is invested. Too little money is budgeted for the individual marketing measures in order to achieve the marketing goals set. Yet marketing is one of the most essential areas for increasing a company&#8217;s profits. See the marketing budget as an investment that pays off in the long term. Therefore, base your marketing budget on your goals and not on previously set budgets.       <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a879b6 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3a879b6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 480.005 480.005\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M240.003 48a8 8 0 0 0 8-8V8a8 8 0 0 0-16 0v32a8 8 0 0 0 8 8zM141.075 36.656l16 27.704a8 8 0 1 0 13.909-7.909l-.053-.092-16-27.704a8 8 0 1 0-13.856 8.001zM76.567 106.875l.092.053 27.704 16a8 8 0 1 0 8.091-13.803l-.092-.053-27.704-16a8 8 0 1 0-8.091 13.803zM96.003 192a8 8 0 0 0-8-8h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 8-8zM104.456 261.018l-.093.054-27.704 16a8 8 0 0 0 7.906 13.91l.093-.054 27.704-16a8 8 0 0 0-7.906-13.91zM403.44 277.126l-.093-.054-27.704-16a8 8 0 0 0-8.094 13.802l.093.054 27.704 16a8 8 0 0 0 8.094-13.802zM424.003 184h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 0-16zM371.651 124c1.404 0 2.784-.37 4-1.072l27.704-16a8 8 0 1 0-7.909-13.909l-.092.053-27.704 16A8 8 0 0 0 371.651 124zM311.993 67.291a8 8 0 0 0 10.936-2.929l.001-.002 16-27.704a8 8 0 0 0-13.802-8.094l-.054.093-16 27.704a8.002 8.002 0 0 0 2.919 10.932zM256.003 320a8 8 0 0 0 8-8v-88h16c17.673 0 32-14.327 32-32s-14.327-32-32-32c-17.673 0-32 14.327-32 32v16h-16v-16c0-17.673-14.327-32-32-32s-32 14.327-32 32 14.327 32 32 32h16v88a8 8 0 0 0 16 0v-88h16v88a8 8 0 0 0 8 8zm8-128c0-8.837 7.163-16 16-16s16 7.163 16 16-7.163 16-16 16h-16v-16zm-48 16h-16c-8.837 0-16-7.163-16-16s7.163-16 16-16 16 7.163 16 16v16z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M246.219 64.152c-70.611-3.392-130.603 51.099-133.995 121.71a127.998 127.998 0 0 0 46.643 105.082 23.842 23.842 0 0 1 9.136 18.296V328a24 24 0 0 0 16 22.528V360a23.848 23.848 0 0 0 6.24 16c-8.32 9.044-8.32 22.956 0 32-8.894 9.75-8.2 24.864 1.55 33.758a23.9 23.9 0 0 0 16.21 6.242 7.8 7.8 0 0 0 6.576-12.296 8.483 8.483 0 0 0-.896-1.384 8.267 8.267 0 0 0-2.224-1.456 7.853 7.853 0 0 0-.704-.312 8.483 8.483 0 0 0-2.52-.504c-.08 0-.152-.048-.232-.048a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1-8-8v-8h40a8 8 0 0 0 0-16h-48a8 8 0 0 1-8-8v-18.76a39.769 39.769 0 0 0-15-30.68c-47.788-39.274-54.689-109.852-15.415-157.64a112 112 0 0 1 91.871-40.76c59.107 3.516 105.536 51.957 106.544 111.16a111.343 111.343 0 0 1-41.56 87.704 39.657 39.657 0 0 0-14.44 31.144V328a8 8 0 0 1-8 8h-24a8 8 0 0 0 0 16h16v8a8 8 0 0 1-8 8h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-40a8 8 0 0 0 0 16h30.632c-4.417 12.497-18.129 19.047-30.626 14.63a24.003 24.003 0 0 1-9.942-6.686 8.002 8.002 0 0 0-11.952 10.64c14.631 16.487 39.857 17.992 56.344 3.362a39.907 39.907 0 0 0 12.864-23.21c12.529-3.916 19.511-17.247 15.596-29.776a23.761 23.761 0 0 0-5.156-8.96c8.32-9.044 8.32-22.956 0-32a23.848 23.848 0 0 0 6.24-16v-9.472a24 24 0 0 0 16-22.528v-17.832a24.05 24.05 0 0 1 8.488-18.696A127.241 127.241 0 0 0 368.003 191.2c-1.156-67.668-54.226-123.031-121.784-127.048z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTip:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInvest your budget with your marketing goals in mind. Make sure that these can be realistically achieved and don't skimp on quality. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a88a elementor-widget elementor-widget-heading\" data-id=\"f74a88a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mistakes_when_implementing_marketing_lack_of_success_monitoring\"><\/span>Mistakes when implementing marketing: lack of success monitoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5558373 elementor-widget elementor-widget-text-editor\" data-id=\"5558373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To save time, many companies and self-employed people use the previous year&#8217;s results as a guide. A rough estimate is made as to whether more or less money needs to be planned for the marketing budget next year, and then the work is done. The results achieved in the previous year are often not sufficiently evaluated. Without clear statements about whether the budget used has had an effect, the investment is of little use. This leads to money being spent on less efficient measures, even though there are better alternatives.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d907902 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d907902\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 480.005 480.005\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M240.003 48a8 8 0 0 0 8-8V8a8 8 0 0 0-16 0v32a8 8 0 0 0 8 8zM141.075 36.656l16 27.704a8 8 0 1 0 13.909-7.909l-.053-.092-16-27.704a8 8 0 1 0-13.856 8.001zM76.567 106.875l.092.053 27.704 16a8 8 0 1 0 8.091-13.803l-.092-.053-27.704-16a8 8 0 1 0-8.091 13.803zM96.003 192a8 8 0 0 0-8-8h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 8-8zM104.456 261.018l-.093.054-27.704 16a8 8 0 0 0 7.906 13.91l.093-.054 27.704-16a8 8 0 0 0-7.906-13.91zM403.44 277.126l-.093-.054-27.704-16a8 8 0 0 0-8.094 13.802l.093.054 27.704 16a8 8 0 0 0 8.094-13.802zM424.003 184h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 0-16zM371.651 124c1.404 0 2.784-.37 4-1.072l27.704-16a8 8 0 1 0-7.909-13.909l-.092.053-27.704 16A8 8 0 0 0 371.651 124zM311.993 67.291a8 8 0 0 0 10.936-2.929l.001-.002 16-27.704a8 8 0 0 0-13.802-8.094l-.054.093-16 27.704a8.002 8.002 0 0 0 2.919 10.932zM256.003 320a8 8 0 0 0 8-8v-88h16c17.673 0 32-14.327 32-32s-14.327-32-32-32c-17.673 0-32 14.327-32 32v16h-16v-16c0-17.673-14.327-32-32-32s-32 14.327-32 32 14.327 32 32 32h16v88a8 8 0 0 0 16 0v-88h16v88a8 8 0 0 0 8 8zm8-128c0-8.837 7.163-16 16-16s16 7.163 16 16-7.163 16-16 16h-16v-16zm-48 16h-16c-8.837 0-16-7.163-16-16s7.163-16 16-16 16 7.163 16 16v16z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M246.219 64.152c-70.611-3.392-130.603 51.099-133.995 121.71a127.998 127.998 0 0 0 46.643 105.082 23.842 23.842 0 0 1 9.136 18.296V328a24 24 0 0 0 16 22.528V360a23.848 23.848 0 0 0 6.24 16c-8.32 9.044-8.32 22.956 0 32-8.894 9.75-8.2 24.864 1.55 33.758a23.9 23.9 0 0 0 16.21 6.242 7.8 7.8 0 0 0 6.576-12.296 8.483 8.483 0 0 0-.896-1.384 8.267 8.267 0 0 0-2.224-1.456 7.853 7.853 0 0 0-.704-.312 8.483 8.483 0 0 0-2.52-.504c-.08 0-.152-.048-.232-.048a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1-8-8v-8h40a8 8 0 0 0 0-16h-48a8 8 0 0 1-8-8v-18.76a39.769 39.769 0 0 0-15-30.68c-47.788-39.274-54.689-109.852-15.415-157.64a112 112 0 0 1 91.871-40.76c59.107 3.516 105.536 51.957 106.544 111.16a111.343 111.343 0 0 1-41.56 87.704 39.657 39.657 0 0 0-14.44 31.144V328a8 8 0 0 1-8 8h-24a8 8 0 0 0 0 16h16v8a8 8 0 0 1-8 8h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-40a8 8 0 0 0 0 16h30.632c-4.417 12.497-18.129 19.047-30.626 14.63a24.003 24.003 0 0 1-9.942-6.686 8.002 8.002 0 0 0-11.952 10.64c14.631 16.487 39.857 17.992 56.344 3.362a39.907 39.907 0 0 0 12.864-23.21c12.529-3.916 19.511-17.247 15.596-29.776a23.761 23.761 0 0 0-5.156-8.96c8.32-9.044 8.32-22.956 0-32a23.848 23.848 0 0 0 6.24-16v-9.472a24 24 0 0 0 16-22.528v-17.832a24.05 24.05 0 0 1 8.488-18.696A127.241 127.241 0 0 0 368.003 191.2c-1.156-67.668-54.226-123.031-121.784-127.048z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTip:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTake a close look at the results of your marketing measures from the last period. Which were successful and which were less so? This will help you avoid repeating mistakes and make the best use of valuable resources.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167a76e elementor-widget elementor-widget-heading\" data-id=\"167a76e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mistakes_when_implementing_marketing_short-term_planning_with_fatal_consequences\"><\/span>Mistakes when implementing marketing: short-term planning with fatal consequences<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9613665 elementor-widget elementor-widget-text-editor\" data-id=\"9613665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Who hasn&#8217;t experienced this? You hear from acquaintances that they have achieved huge success with strategy XY on Facebook and think to yourself: I want to do that too! So a lot of money is invested in the promising campaign in the short term, often with little success. Short-term measures or cheap discount campaigns may sound tempting, but they are useless if they do not achieve the planned effect. Long-term planning helps to keep an eye on the goals and align measures accordingly. This leaves enough time to compare offers and find the best value for money.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c54af elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"49c54af\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 480.005 480.005\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M240.003 48a8 8 0 0 0 8-8V8a8 8 0 0 0-16 0v32a8 8 0 0 0 8 8zM141.075 36.656l16 27.704a8 8 0 1 0 13.909-7.909l-.053-.092-16-27.704a8 8 0 1 0-13.856 8.001zM76.567 106.875l.092.053 27.704 16a8 8 0 1 0 8.091-13.803l-.092-.053-27.704-16a8 8 0 1 0-8.091 13.803zM96.003 192a8 8 0 0 0-8-8h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 8-8zM104.456 261.018l-.093.054-27.704 16a8 8 0 0 0 7.906 13.91l.093-.054 27.704-16a8 8 0 0 0-7.906-13.91zM403.44 277.126l-.093-.054-27.704-16a8 8 0 0 0-8.094 13.802l.093.054 27.704 16a8 8 0 0 0 8.094-13.802zM424.003 184h-32a8 8 0 0 0 0 16h32a8 8 0 0 0 0-16zM371.651 124c1.404 0 2.784-.37 4-1.072l27.704-16a8 8 0 1 0-7.909-13.909l-.092.053-27.704 16A8 8 0 0 0 371.651 124zM311.993 67.291a8 8 0 0 0 10.936-2.929l.001-.002 16-27.704a8 8 0 0 0-13.802-8.094l-.054.093-16 27.704a8.002 8.002 0 0 0 2.919 10.932zM256.003 320a8 8 0 0 0 8-8v-88h16c17.673 0 32-14.327 32-32s-14.327-32-32-32c-17.673 0-32 14.327-32 32v16h-16v-16c0-17.673-14.327-32-32-32s-32 14.327-32 32 14.327 32 32 32h16v88a8 8 0 0 0 16 0v-88h16v88a8 8 0 0 0 8 8zm8-128c0-8.837 7.163-16 16-16s16 7.163 16 16-7.163 16-16 16h-16v-16zm-48 16h-16c-8.837 0-16-7.163-16-16s7.163-16 16-16 16 7.163 16 16v16z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M246.219 64.152c-70.611-3.392-130.603 51.099-133.995 121.71a127.998 127.998 0 0 0 46.643 105.082 23.842 23.842 0 0 1 9.136 18.296V328a24 24 0 0 0 16 22.528V360a23.848 23.848 0 0 0 6.24 16c-8.32 9.044-8.32 22.956 0 32-8.894 9.75-8.2 24.864 1.55 33.758a23.9 23.9 0 0 0 16.21 6.242 7.8 7.8 0 0 0 6.576-12.296 8.483 8.483 0 0 0-.896-1.384 8.267 8.267 0 0 0-2.224-1.456 7.853 7.853 0 0 0-.704-.312 8.483 8.483 0 0 0-2.52-.504c-.08 0-.152-.048-.232-.048a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1 0-16h32a8 8 0 0 0 0-16h-32a8 8 0 0 1-8-8v-8h40a8 8 0 0 0 0-16h-48a8 8 0 0 1-8-8v-18.76a39.769 39.769 0 0 0-15-30.68c-47.788-39.274-54.689-109.852-15.415-157.64a112 112 0 0 1 91.871-40.76c59.107 3.516 105.536 51.957 106.544 111.16a111.343 111.343 0 0 1-41.56 87.704 39.657 39.657 0 0 0-14.44 31.144V328a8 8 0 0 1-8 8h-24a8 8 0 0 0 0 16h16v8a8 8 0 0 1-8 8h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-8a8 8 0 0 0 0 16h8a8 8 0 0 1 0 16h-40a8 8 0 0 0 0 16h30.632c-4.417 12.497-18.129 19.047-30.626 14.63a24.003 24.003 0 0 1-9.942-6.686 8.002 8.002 0 0 0-11.952 10.64c14.631 16.487 39.857 17.992 56.344 3.362a39.907 39.907 0 0 0 12.864-23.21c12.529-3.916 19.511-17.247 15.596-29.776a23.761 23.761 0 0 0-5.156-8.96c8.32-9.044 8.32-22.956 0-32a23.848 23.848 0 0 0 6.24-16v-9.472a24 24 0 0 0 16-22.528v-17.832a24.05 24.05 0 0 1 8.488-18.696A127.241 127.241 0 0 0 368.003 191.2c-1.156-67.668-54.226-123.031-121.784-127.048z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTip:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPlan for the future. Precise budget planning at the beginning of the year prevents short-term investments from leading to unnecessary costs. This allows measures to build on each other, complement each other and achieve a greater impact.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef09a15 elementor-widget elementor-widget-heading\" data-id=\"ef09a15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Marketing_budget_planning_in_four_steps\"><\/span>Marketing budget planning in four steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656b212 elementor-widget elementor-widget-text-editor\" data-id=\"656b212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Precise planning is particularly important for small and medium-sized companies. After all, the marketing budget should be used as profitably as possible without wasting resources. This can be achieved with an efficient marketing budget plan. With these four simple steps, you can implement your own budget plan, regardless of size, turnover or target group.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd88795 elementor-widget elementor-widget-heading\" data-id=\"bd88795\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Precise_planning_of_the_marketing_budget\"><\/span>Precise planning of the marketing budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908b761 elementor-widget elementor-widget-text-editor\" data-id=\"908b761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start by looking at the figures for the previous period to get an overview of your financial situation. The actual analysis forms the basis of the budget plan and shows you where you currently stand with your company. The recommended benchmark for the marketing budget is 2.5 &#8211; 4.5 % of turnover. This means that the corresponding percentage for the marketing budget, including personnel costs, is determined based on turnover. However, if only the budget for products and material costs is of interest, the personnel costs should be deducted from the total. The result is the budget that is available to achieve the objectives and can be distributed among the various items.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2105d elementor-widget elementor-widget-heading\" data-id=\"6e2105d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Objectives_with_foresight\"><\/span>Objectives with foresight<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef7365 elementor-widget elementor-widget-text-editor\" data-id=\"7ef7365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing objectives are derived on the basis of the as-is analysis, which reflects a snapshot in time. These should be clear and already contain concrete <a href=\"\">key figures for measuring success<\/a>. An example of a company&#8217;s marketing objective could be: Increase sales from X % to Y %. This ensures that the success of the objective is measurable and can be evaluated. Marketing objectives are much more likely to be implemented on the basis of concrete objectives. Setting marketing targets is a very important part of budget planning. They determine the direction in which the company wants to develop in the next period.      <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e520e elementor-widget elementor-widget-heading\" data-id=\"40e520e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Strategic_distribution_of_the_budget\"><\/span>Strategic distribution of the budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecef1cd elementor-widget elementor-widget-text-editor\" data-id=\"ecef1cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every company sets itself goals that it would like to achieve. Do you keep these in mind when selecting marketing measures? Which marketing measures will bring you closer to your goals? More important than using a wide range of marketing tools is deciding on the most effective ones. It helps to be aware of the <a href=\"\">needs of your customers<\/a> and business partners. Which marketing tools are best for reaching your customers? This will help you find the marketing tools that best suit your business goals. Base your budget on these and the associated expenditure. The measures should be set out in concrete terms so that the costs can be clearly identified. Plan not only which marketing tools you want to use to reach your customers, but also when, how often and for how long. For example, it is much more accurate to calculate three Facebook ads and one ad in a trade magazine than to plan the expansion of just one social media channel. Also calculate the personnel required to implement your marketing strategy. Prioritize the marketing tools according to their importance. For very time-consuming services, it may also make sense to outsource these and hand them over to experts. Such external services should also be included in the budget planning. If you take these costs into account, you will soon have an accurate overview of your budget allocation.               <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195e55a elementor-widget elementor-widget-heading\" data-id=\"195e55a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Performance_measurement_made_easy\"><\/span>Performance measurement made easy<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7056cf2 elementor-widget elementor-widget-text-editor\" data-id=\"7056cf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order to build on your successes in the next period, it is important to gather information about the marketing budget. Only through the evaluation can it be checked whether the investments in the marketing measures have also brought the corresponding success. This allows the measures to be optimized and improved and to achieve the best possible performance in the next period. KPIs (Key Performance Indicators) are a good benchmark for this. These are key figures that can be used to recognize the progress of your objectives. One example would be the bounce rate of your website, where you can see how long visitors stay on your website.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a11c2 elementor-widget elementor-widget-heading\" data-id=\"89a11c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d334a34 elementor-widget elementor-widget-text-editor\" data-id=\"d334a34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After these four steps, you will have a better overview of the costs for the individual marketing measures and will also have implemented a precise distribution of the marketing budget. An ongoing performance review not only helps to keep track of the actual costs, but also creates the best basis for the next budget planning. This gives you an enormous time advantage and allows you to pursue your next goals step by step.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With marketing budgets now accounting for an average of 9. 5% of company turnover and increasing every year, it is more important than ever to use the budget in a targeted and effective way. This article shows you how to plan your marketing budget wisely and get the most out of your resources. Reliable planning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Effective marketing budget planning for 2023: Tips & tricks","_seopress_titles_desc":"Achieve your marketing goals through targeted budget planning. Avoid common mistakes and invest wisely to achieve maximum benefit. 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