{"id":34602,"date":"2023-01-19T10:34:52","date_gmt":"2023-01-19T09:34:52","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/"},"modified":"2025-01-21T09:20:40","modified_gmt":"2025-01-21T08:20:40","slug":"increase-conversion-rate-tips-for-successful-ctas","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/","title":{"rendered":"Increase conversion rate: tips for successful CTAs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34602\" class=\"elementor elementor-34602 elementor-19514\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-371b1ae e-flex e-con-boxed e-con e-parent\" data-id=\"371b1ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-855c6cd e-con-full e-flex e-con e-child\" data-id=\"855c6cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de72bb elementor-widget elementor-widget-text-editor\" data-id=\"6de72bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The conversion rate is of crucial importance for every company that operates online. A higher conversion rate means more sales and ultimately more success in online marketing. But how can you effectively increase your conversion rate? In this article, we will give you tips and examples of how you can optimize your CTAs (call to actions) and thus increase your conversion rates. From customer psychology to fast loading times &#8211; we&#8217;ll show you how you can inspire your visitors and turn them into loyal customers.    <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6a4fd elementor-widget elementor-widget-heading\" data-id=\"0e6a4fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Why_is_the_conversion_rate_important\" >Why is the conversion rate important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Examples_of_successful_CTAs\" >Examples of successful CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Examples_of_successful_call-to-action_CTA_buttons\" >Examples of successful call-to-action (CTA) buttons:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#%22Register_now%22_or_%22Register%22\" >\"Register now\" or \"Register\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#%22Secure_free_download%22\" >\"Secure free download\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#%22Buy_now%22_or_%22Order_now%22\" >\"Buy now\" or \"Order now\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#%22Contact_us%22_or_%22Make_an_appointment%22\" >\"Contact us\" or \"Make an appointment\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Which_conversions_are_frequently_optimized_on_websites\" >Which conversions are frequently optimized on websites?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#The_importance_of_CRO_for_companies\" >The importance of CRO for companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Tips_for_optimizing_the_navigation_on_the_website\" >Tips for optimizing the navigation on the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Examples_of_successful_CTAs_to_increase_sales\" >Examples of successful CTAs to increase sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Tips_for_successful_CTAs\" >Tips for successful CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Be_specific\" >Be specific<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Create_added_value\" >Create added value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Use_psychological_triggers\" >Use psychological triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Test_different_variants\" >Test different variants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Placement\" >Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Optimization_for_mobile_devices\" >Optimization for mobile devices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Psychological_aspects_in_the_optimization_of_conversion_rates\" >Psychological aspects in the optimization of conversion rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Urgency\" >Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Social_proof\" >Social proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Exclusivity\" >Exclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#Benefit\" >Benefit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#The_importance_of_headlines_for_high_conversion_rates\" >The importance of headlines for high conversion rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#The_importance_of_fast_loading_times_for_a_high_conversion_rate\" >The importance of fast loading times for a high conversion rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#What_are_the_disadvantages_of_long_loading_times_in_an_online_store_or_on_a_landing_page\" >What are the disadvantages of long loading times in an online store or on a landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/leadpeak.me\/en\/magazin\/increase-conversion-rate-tips-for-successful-ctas\/#How_can_you_optimize_the_conversion_rate_with_the_help_of_SEO\" >How can you optimize the conversion rate with the help of SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Why_is_the_conversion_rate_important\"><\/span>Why is the conversion rate important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4c995 elementor-widget elementor-widget-text-editor\" data-id=\"ee4c995\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The conversion rate is an important indicator of a company&#8217;s success online. A high conversion rate means that visitors to your website become customers and therefore generate sales. A low conversion rate, on the other hand, shows that visitors are not convinced by your products or services and leave your site without taking any action.  <\/p>\n<p>The optimization of CTAs can be decisive in encouraging visitors to take action and thus increase the conversion rate. This includes not only an eye-catching design and meaningful headlines, but also clear navigation and fast loading times. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e69c0 elementor-widget elementor-widget-heading\" data-id=\"69e69c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Examples_of_successful_CTAs\"><\/span>Examples of successful CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec8ad3 elementor-widget elementor-widget-text-editor\" data-id=\"bec8ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good example of a successful CTA is a clearly formulated call to action, such as &#8220;Buy now&#8221; or &#8220;Try for free&#8221;. These should be placed conspicuously and lead visitors directly to the desired action. Another example is the use of social proof, where customer reviews or certificates are shown to gain the trust of visitors and motivate them to buy or download. The use of colors can also play an important role in attracting visitors&#8217; attention and creating a positive association with your product or service.   <\/p>\n<p>Another way to increase your conversion rate is to use personalized CTAs. Here, the CTAs are adapted to the interests and needs of the visitor in order to achieve greater relevance and impact. An analysis of user behavior and targeted segmentation of the target group can help with this.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f5106 elementor-widget elementor-widget-heading\" data-id=\"99f5106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Examples_of_successful_call-to-action_CTA_buttons\"><\/span>Examples of successful call-to-action (CTA) buttons:<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5b4c3e e-con-full e-grid e-con e-child\" data-id=\"d5b4c3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f6f39 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b2f6f39\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\"><g><path d=\"m118.35 321.404h105.421l16.824 96.094c.731 4.179 4.02 7.441 8.204 8.139 4.186.695 8.353-1.319 10.403-5.034l18.862-34.2 38.003 38.003c3.84 3.838 10.302 3.839 14.143 0l33.021-33.021c3.905-3.905 3.905-10.237 0-14.142l-37.956-37.957 32.79-17.883h35.586c64.509 0 118.35-53.827 118.35-118.34 0-65.258-53.092-118.35-118.35-118.35h-92.292c-5.522 0-10 4.477-10 10s4.478 10 10 10h92.292c54.23 0 98.35 44.12 98.35 98.35 0 53.608-44.746 98.34-98.35 98.34h-43.6l-119.854-20.983c-6.706-1.175-12.753 4.865-11.578 11.579l1.647 9.405h-101.916c-54.23 0-98.35-44.115-98.35-98.34 0-53.612 44.739-98.35 98.35-98.35h95.098c5.523 0 10-4.477 10-10s-4.477-10-10-10h-95.098c-64.516 0-118.35 53.833-118.35 118.351 0 65.252 53.092 118.339 118.35 118.339zm223.668 62.911-18.879 18.879-40.336-40.336c-4.626-4.625-12.668-3.486-15.828 2.242l-11.575 20.986-14.62-83.504 83.293 14.58-20.108 10.967c-5.756 3.14-6.922 11.212-2.283 15.85z\"><\/path><path d=\"m339.586 155.443c-4.178 1.302-7.023 5.17-7.023 9.547v77.54c0 5.523 4.478 10 10 10s10-4.477 10-10v-45.461l34.202 49.527c2.927 4.229 7.815 6.025 12.45 4.578 4.729-1.477 7.785-5.897 7.785-11.358l-.726-75.067c-.054-5.49-4.52-9.903-9.998-9.903-.032 0-.066 0-.099 0-5.522.053-9.956 4.574-9.903 10.096l.449 46.398-35.933-52.033c-2.486-3.6-7.022-5.167-11.204-3.864z\"><\/path><path d=\"m119.779 252.571c13.771 0 24.768-12.158 24.768-25.637v-61.747c0-5.326-4.019-9.977-9.335-10.321-5.824-.377-10.665 4.235-10.665 9.978v62.089c0 2.147-1.09 4.085-2.845 5.06-3.301 1.834-7.35-1.961-7.521-2.124l.093.092-.346-.315c-3.961-3.601-10.059-3.428-13.81.391l-.044.045c-3.812 3.881-3.806 10.103.014 13.977 3.787 3.812 11.12 8.512 19.691 8.512z\"><\/path><path d=\"m285.811 242.53c0 5.523 4.478 10 10 10s10-4.477 10-10v-77.685c0-5.523-4.478-10-10-10s-10 4.477-10 10z\"><\/path><path d=\"m213.883 154.845c-26.932 0-48.843 21.911-48.843 48.842 0 26.932 21.911 48.843 48.843 48.843s48.842-21.911 48.842-48.843c.001-26.932-21.91-48.842-48.842-48.842zm0 77.685c-15.904 0-28.843-12.939-28.843-28.843s12.939-28.842 28.843-28.842 28.842 12.938 28.842 28.842-12.938 28.843-28.842 28.843z\"><\/path><path d=\"m265.29 101.785c3.843-3.843 3.848-10.298 0-14.14-3.849-3.844-10.3-3.845-14.15 0-3.841 3.835-3.845 10.305 0 14.14 3.852 3.842 10.3 3.85 14.15 0z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"%22Register_now%22_or_%22Register%22\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Register now\" or \"Register\"\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThese CTA buttons are particularly effective for subscribing to the newsletter or registering on the website. They should be designed in an eye-catching color and well placed to attract the attention of visitors. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1a979 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ee1a979\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M94.416 67.2C137.863 29.982 194.306 7.5 256 7.5c137.243 0 248.5 111.257 248.5 248.5S393.243 504.5 256 504.5 7.5 393.243 7.5 256c0-63.628 23.914-121.671 63.244-165.631\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M377.746 419.002c-33.947 25.395-76.09 40.435-121.745 40.435-112.355 0-203.438-91.082-203.438-203.437S143.645 52.562 256 52.562 459.438 143.644 459.438 256c0 54.71-21.596 104.376-56.729 140.937\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m236.179 252.862-53.148-46.027a5 5 0 0 0-7.053.506l-19.406 22.408a5 5 0 0 0 .506 7.053l85.945 74.43c7.449 6.45 18.503 6.45 25.952 0l85.945-74.43a5 5 0 0 0 .506-7.053l-19.405-22.408a5 5 0 0 0-7.053-.506l-53.148 46.027V127.786a5 5 0 0 0-5-5h-29.643a5 5 0 0 0-5 5v125.076zM350.446 389.214H161.554a5 5 0 0 1-5-5v-29.643a5 5 0 0 1 5-5h188.891a5 5 0 0 1 5 5v29.643a4.998 4.998 0 0 1-4.999 5z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"%22Secure_free_download%22\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Secure free download\"\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSuch a CTA button can be used to encourage visitors to download a free lead magnet such as a checklist or e-book. The button should be clear and concise and emphasize the benefits of the download. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7493e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5b7493e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M466.959 2.467H39.783C17.847 2.467 0 20.313 0 42.249V282.76c0 21.936 17.847 39.782 39.783 39.782h98.397c5.545 0 10.039-4.495 10.039-10.039s-4.495-10.039-10.04-10.039H39.783c-10.865 0-19.704-8.839-19.704-19.704V42.249c0-10.865 8.839-19.704 19.704-19.704h427.176c10.865 0 19.704 8.839 19.704 19.704V282.76c0 10.865-8.839 19.704-19.704 19.704h-30.148c-5.545 0-10.039 4.495-10.039 10.039s4.495 10.039 10.039 10.039h30.148c21.936 0 39.782-17.846 39.782-39.782V42.249c0-21.936-17.846-39.782-39.782-39.782z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><path d=\"M511.99 371.309a19.331 19.331 0 0 0-12.644-17.566v-.001l-166.048-61.603c-11.245-4.17-23.498-1.494-31.978 6.984-8.481 8.478-11.16 20.731-6.992 31.975l61.447 165.775c2.767 7.464 9.696 12.43 17.653 12.652.186.006.37.008.554.008 7.735 0 14.672-4.527 17.776-11.655l16.997-39.021 36.85 36.861c10.488 10.491 27.557 10.495 38.049.006l14.215-14.212c5.082-5.081 7.882-11.837 7.883-19.024.001-7.186-2.797-13.943-7.877-19.025L461.49 407.07l39.016-17.417a19.331 19.331 0 0 0 11.484-18.344zm-72.007 23.372a10.04 10.04 0 0 0-3.008 16.266l46.7 46.713a6.833 6.833 0 0 1-.001 9.653l-14.215 14.212a6.78 6.78 0 0 1-4.826 1.998h-.001a6.778 6.778 0 0 1-4.827-2l-47.269-47.282a10.038 10.038 0 0 0-16.304 3.089l-22.212 50.994-60.865-164.203c-2.117-5.712 1.272-9.709 2.361-10.798.839-.838 3.403-3.041 7.148-3.041 1.117 0 2.34.196 3.651.683l164.497 61.027-50.829 22.689zm52.386-22.11a.016.016 0 0 0-.007-.004l3.492-9.412-3.485 9.416zM285.926 269.48l-28.368-28.37c-3.921-3.919-10.277-3.919-14.198 0-3.921 3.921-3.921 10.277-.001 14.198l28.369 28.37a10.009 10.009 0 0 0 7.099 2.94c2.569 0 5.139-.98 7.099-2.94 3.921-3.921 3.921-10.277 0-14.198zM258.097 302.551h-40.12c-5.545 0-10.039 4.495-10.039 10.039s4.495 10.039 10.039 10.039h40.12c5.544 0 10.039-4.495 10.039-10.039s-4.495-10.039-10.039-10.039zM315.704 204.824c-5.544 0-10.039 4.495-10.039 10.039v40.12c0 5.544 4.495 10.039 10.039 10.039s10.039-4.495 10.039-10.039v-40.12c0-5.544-4.495-10.039-10.039-10.039zM399.987 223.474c-3.921-3.919-10.277-3.92-14.198 0l-28.369 28.369c-3.921 3.921-3.921 10.277-.001 14.198a10.011 10.011 0 0 0 7.1 2.94c2.569 0 5.139-.98 7.099-2.94l28.369-28.369c3.921-3.921 3.921-10.277 0-14.198zM274.284 349.176c-3.921-3.919-10.278-3.919-14.198 0l-28.369 28.37c-3.921 3.921-3.92 10.277 0 14.198a10.007 10.007 0 0 0 7.099 2.94c2.57 0 5.139-.98 7.099-2.94l28.369-28.37c3.921-3.921 3.92-10.277 0-14.198z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><circle cx=\"178.01\" cy=\"312.5\" r=\"10.07\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/circle><path d=\"M176.264 150.614c8.798-3.819 14.11-12.783 14.11-26.395 0-23.572-16.102-29.216-33.366-29.216H124.97c-4.814 0-9.462 2.324-9.462 6.806v107.9c0 3.487 3.652 6.641 9.462 6.641h35.192c18.758 0 33.2-9.296 33.2-35.192v-3.486c0-16.601-6.972-23.074-17.098-27.058zm-39.342-36.687h18.426c8.466 0 13.446 5.311 13.446 13.944 0 8.465-4.316 14.275-13.28 14.275h-18.592v-28.219zm34.861 65.404c0 12.616-5.976 18.095-16.102 18.095h-18.758v-38.347h18.758c10.126 0 16.102 4.648 16.102 17.596v2.656zM277.192 95.003c-5.478 0-10.79 1.992-10.79 6.64v77.688c0 12.948-6.806 19.09-18.26 19.09s-18.26-6.142-18.26-19.09v-77.688c0-4.649-5.478-6.64-10.79-6.64-5.478 0-10.79 1.992-10.79 6.64v77.688c0 27.722 17.43 38.015 39.84 38.015 22.244 0 39.84-10.293 39.84-38.015v-77.688c0-4.649-5.478-6.64-10.79-6.64zM376.957 95.003c-3.486 0-4.98 1.494-6.474 4.315l-25.398 47.975-25.232-47.975c-1.494-2.987-3.154-4.315-6.64-4.315-5.81 0-14.276 3.651-14.276 8.964 0 .498.166 1.328.498 2.158l34.362 59.428c.332.498.498 1.328.498 2.158v41.832c0 4.483 5.478 6.807 10.79 6.807 5.478 0 10.79-2.325 10.79-6.807v-41.832c0-.83.332-1.66.664-2.158l34.196-59.428c.498-.83.498-1.66.498-2.158 0-5.313-8.466-8.964-14.276-8.964z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"%22Buy_now%22_or_%22Order_now%22\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Buy now\" or \"Order now\"\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThese CTA buttons are often used on e-commerce websites to encourage visitors to buy a product or use a service. The button should be designed in an eye-catching color and well placed. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c748cbf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c748cbf\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M208.181.001H28.268C12.682.001 0 12.682 0 28.269v179.912c0 15.586 12.682 28.266 28.268 28.266H208.18c15.586 0 28.266-12.681 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0-12.267-5.503-12.267-12.267V28.269c0-6.765 5.503-12.268 12.267-12.268h179.913c6.765 0 12.268 5.503 12.268 12.268v179.912c0 6.764-5.503 12.267-12.268 12.267H373.154l.006-2.017c.038-17.387-14.059-31.563-31.407-31.601h-.14c-17.31 0-31.432 14.06-31.508 31.418l-.007 2.2h-6.279zm84.55 81.366h.062c7.157.023 15.505 4.067 15.474 15.394l-.028 11.65a8 8 0 0 0 7.98 8.02h.02a8 8 0 0 0 8-7.98l.026-10.698.002-.043c.031-11.284 8.357-15.283 15.501-15.283h.052c7.171.02 15.532 4.06 15.502 15.362l-.058 11.226a8.089 8.089 0 0 0 .139 1.511 33.412 33.412 0 0 0-.139 2.843 8 8 0 0 0 7.976 8.024h.025a8 8 0 0 0 7.999-7.976c.033-10.868 9.424-14.802 15.756-14.802h.043c3.13.009 13.337 1.109 13.301 14.895l-.256 86.107c-.023 6.024-1.153 11.151-3.668 16.63l-27.143 59.305h-119.13L301.9 447.013c-6.984-7.795-10.368-16.641-10.345-27.037l.198-67.015c.009-4.115 1.643-8 4.601-10.938 2.937-2.917 6.798-4.521 10.893-4.521h.069l2.429.007-.146 47.867a8 8 0 0 0 7.976 8.024h.025a8 8 0 0 0 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24.324-.015.083-.02.166-.032.248l-1.87 10.442c-.007.038-.019.074-.026.112-1.678 9.381-12.67 18.994-24.504 21.43zM182.975 146.2l-28.374-14.697c-6.281-3.286-12.98-1.899-16.31 3.399l-5.463 8.777c-5.905-3.248-14.108-9.667-22.452-17.606-7.937-8.342-14.355-16.543-17.607-22.456l8.781-5.488c5.204-3.242 6.633-10.088 3.412-16.253L90.239 53.452c-2.251-4.312-5.738-7.341-9.821-8.529-2.657-.774-6.819-1.121-11.56 1.615l-.002.002c-.646.372-1.312.751-1.989 1.137-6.828 3.885-14.565 8.287-18.205 15.098-4.945 9.193-5.67 23.487-1.844 36.422 6.497 21.924 17.857 41.013 33.7 56.67 15.722 15.907 34.81 27.267 56.738 33.766a59.854 59.854 0 0 0 16.811 2.437c7.396 0 14.333-1.445 19.588-4.271 6.875-3.674 11.287-11.477 15.179-18.362.359-.636.713-1.26 1.047-1.843 2.742-4.752 2.395-8.92 1.621-11.58-1.187-4.081-4.209-7.561-8.527-9.814zm-8.068 15.361c-2.395 4.237-6.017 10.642-8.811 12.135-5.408 2.908-15.63 3.157-24.296.595-19.309-5.723-36.098-15.706-49.968-29.738-13.968-13.806-23.951-30.596-29.672-49.898-2.565-8.674-2.316-18.893.603-24.319 1.471-2.751 7.816-6.362 12.017-8.751.431-.245.856-.487 1.275-.728l13.437 25.94-7.046 4.403c-6.163 3.82-8.195 10.844-5.055 17.484 4.908 10.351 15.6 22.341 21.536 28.567l.27.27c6.226 5.936 18.216 16.626 28.576 21.54 6.63 3.135 13.655 1.104 17.468-5.046l4.396-7.064 25.935 13.434-.665 1.176zm159.526 12.979h118.685c7.771 0 14.095-6.323 14.095-14.095V76.003c0-7.771-6.323-14.094-14.095-14.094H334.433c-7.771 0-14.094 6.322-14.094 14.094v84.443c.001 7.771 6.323 14.094 14.094 14.094zm37.586-56.321-35.68 30.828V87.398zm-22.193 40.321 34.431-29.75 4.275 3.693a7.978 7.978 0 0 0 5.229 1.946 7.982 7.982 0 0 0 5.229-1.945l4.289-3.704 34.433 29.76H393.76zm65.693-40.33 35.694-30.828v61.677zm22.183-40.301-43.94 37.95-43.932-37.95h43.932z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"%22Contact_us%22_or_%22Make_an_appointment%22\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\"Contact us\" or \"Make an appointment\"\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSuch a CTA button can be used to encourage potential customers to get in touch with your company or make an appointment.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e026eb elementor-widget elementor-widget-heading\" data-id=\"2e026eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Which_conversions_are_frequently_optimized_on_websites\"><\/span>Which conversions are frequently optimized on websites?<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b5439 elementor-widget elementor-widget-text-editor\" data-id=\"d8b5439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some examples of conversions that are often optimized on websites are:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a1f0e elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"01a1f0e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"m0 0 46.837 40.139c8.169 7 20.222 7 28.391 0L122.062.003\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(194.968 459.11)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v154.272a8.999 8.999 0 0 0 3.144 6.834l64.307 55.11\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(13.488 145.173)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 64.304-55.108a9.001 9.001 0 0 0 3.144-6.834v-282.945a9 9 0 0 0-9-9h-467.024a9 9 0 0 0-9 9v95.882\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(431.064 361.387)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" 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style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(325.765 155.542)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 172.322-147.676\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(14.208 302.966)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h86.265\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(288.67 308.829)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h86.265\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(288.67 259.457)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h-227.87a5 5 0 0 0-5 5v39.372a5 5 0 0 0 5 5H0a5 5 0 0 0 5-5V5a5 5 0 0 0-5-5Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(369.935 358.2)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h-88.938a5 5 0 0 0-5 5v39.371a5 5 0 0 0 5 5H0a5 5 0 0 0 5-5V5a5 5 0 0 0-5-5Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(231.003 259.457)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-115.166 98.694c-7.489 6.418-18.539 6.418-26.028 0l-226.65-194.233\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(384.18 105.482)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-86.657 74.263\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(495.664 9.943)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Newsletter subscriptions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 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opacity=\"1\"><\/path><path d=\"M0 0h73.375\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(244.879 391.23)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h73.375\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(244.879 347.281)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M318.254 232.497H78.36v49.206h239.894z\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h137.933\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(81.89 183.193)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h64.945\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(81.89 141.274)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c0-13.114-10.631-23.744-23.745-23.744-13.113 0-23.744 10.63-23.744 23.744 0 13.113 10.631 23.744 23.744 23.744C-10.631 23.744 0 13.113 0 0Z\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(155.85 401.578)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0s-55.637 2.058-55.637-49.081H55.636C55.636 2 0 0 0 0Z\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(132.106 377.834)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v0\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(10 96.033)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Registrations on the website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 66 66\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path d=\"M39.7 39.54a2.656 2.656 0 0 0-3.76 0L25.47 50.01c-2.61 2.61-6.75 2.82-9.43.48a6.834 6.834 0 0 1-2.33-5.13c0-1.81.7-3.52 1.99-4.8l10.63-10.63a2.656 2.656 0 0 0 0-3.76l-5-5c-1.01-1.01-2.76-1.01-3.76 0l-3.52 3.52-7.4 7.4c-7.48 7.48-7.48 19.66.01 27.15 3.74 3.74 8.66 5.61 13.57 5.61s9.83-1.87 13.57-5.61l7.4-7.4 3.52-3.52c.5-.5.78-1.17.78-1.88s-.28-1.38-.78-1.88zM18.6 22.19c.23-.23.54-.35.85-.35s.61.12.84.35l5 5c.47.47.47 1.22 0 1.69l-3.01 3.01-6.69-6.69zm14.15 36c-6.91 6.91-18.16 6.91-25.08-.01-6.91-6.91-6.91-18.16 0-25.07l6.88-6.88 6.69 6.69-6.59 6.59a8.216 8.216 0 0 0-2.42 5.84c0 2.39 1.03 4.66 2.83 6.23 3.25 2.85 8.27 2.61 11.43-.55l6.43-6.43 6.69 6.69zm10.92-10.92-3.01 3.01-6.69-6.69 3.01-3.01c.47-.47 1.23-.46 1.69 0l5 5c.47.46.47 1.22 0 1.69zM31.93 23.68c3.73 0 7.21-1.84 9.31-4.93 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0-4.56-2.95c.31-.26.59-.56.82-.9.5-.74.76-1.6.76-2.49 0-2.44-1.98-4.42-4.42-4.42s-4.42 1.98-4.42 4.42c0 .89.26 1.75.77 2.49.23.34.51.64.82.9a9.815 9.815 0 0 0-4.56 2.96 8.068 8.068 0 0 1-.95-3.79zm8.32.4h-.06a2.94 2.94 0 0 1-2.38-1.28 2.966 2.966 0 0 1 2.45-4.63c1.63 0 2.96 1.33 2.96 2.96 0 .59-.18 1.17-.51 1.66-.54.79-1.43 1.27-2.39 1.29h-.07zm0 7.93c-2.58 0-5-1.21-6.57-3.23a8.274 8.274 0 0 1 6.47-3.23c.03 0 .06.01.09.01s.06-.01.09-.01c2.55.03 4.92 1.23 6.47 3.23a8.223 8.223 0 0 1-6.55 3.23zM47.98 18.88c1.54 2.01 3.89 3.17 6.43 3.17s4.89-1.16 6.44-3.18c.1-.13.18-.25.26-.37a8.093 8.093 0 0 0 1.41-4.55c0-4.47-3.64-8.11-8.11-8.11s-8.11 3.64-8.11 8.11c0 1.62.49 3.2 1.4 4.55.09.13.18.25.28.38zm6.43 1.71c-1.89 0-3.64-.78-4.89-2.15 1.26-1.37 3.01-2.15 4.89-2.15s3.63.78 4.89 2.15c-1.26 1.37-3 2.15-4.89 2.15zm1.88-6.76c-.42.62-1.13.99-1.88.99s-1.46-.37-1.88-.99c-.26-.38-.4-.83-.4-1.28 0-1.25 1.02-2.27 2.27-2.27s2.27 1.02 2.27 2.27c.01.46-.12.9-.38 1.28zm-1.88-6.52c3.66 0 6.64 2.98 6.64 6.65 0 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0-.25-.64.848.848 0 0 0-.68-.12z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Download lead magnets (e.g. e-books, check lists)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-16.568-13.432-30-30-30-16.568 0-30 13.432-30 30 0 16.568 13.432 30 30 30C-13.432 30 0 16.568 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(202.5 37.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0c0-4.143-3.357-7.5-7.5-7.5A7.499 7.499 0 0 0-15 0c0 4.143 3.357 7.5 7.5 7.5S0 4.143 0 0\" style=\"fill-opacity:1;fill-rule:nonzero;stroke:none\" transform=\"translate(180 37.5)\" fill=\"#fc7a7a\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c0-4.143-3.357-7.5-7.5-7.5A7.499 7.499 0 0 0-15 0c0 4.143 3.357 7.5 7.5 7.5S0 4.143 0 0\" style=\"fill-opacity:1;fill-rule:nonzero;stroke:none\" transform=\"translate(437 37.5)\" fill=\"#fc7a7a\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c0-16.568-13.432-30-30-30-16.568 0-30 13.432-30 30 0 16.568 13.432 30 30 30C-13.432 30 0 16.568 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(459.5 37.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0-21.216-21.216\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(105.55 482.55)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0c0-16.568-13.432-30-30-30h-124.54l-56.314-31.93c-4.72-2.672-7.646-7.677-7.646-13.07 0-8.271 6.729-15 15-15h332c8.284 0 15-6.716 15-15 0-8.284-6.716-15-15-15h-332c-24.812 0-45 20.187-45 45 0 16.181 8.759 31.19 22.857 39.173l49.772 28.22-59.025 230.779C-239.983 243.092-257.913 257-278.5 257h-30c-8.284 0-15 6.716-15 15 0 8.284 6.716 15 15 15h30c34.307 0 64.189-23.192 72.67-56.4L-146.852 0H84.857c20.559 0 38.504 13.934 43.597 33.852L173.5 210h-374.062\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(331 217.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h-67.938\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(216.28 357.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h-240.32\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(486.6 357.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"M0 0h302.453\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(166.245 287.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0 32.219 210\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(397.54 217.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0 10.737 210\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(344.281 217.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0-10.746 210\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(291.023 217.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><path d=\"m0 0-32.229 210\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(237.766 217.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\" class=\"\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Purchases of products or services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0h-102.439c-27.965 0-50.635-22.67-50.635-50.636v-194.493c0-27.965 22.67-50.636 50.635-50.636h17.723l43.627-75.564 43.628 75.564H234.29c27.965 0 50.636 22.671 50.636 50.636v194.493c0 9.139-2.421 17.712-6.657 25.113\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(163.074 381.62)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h-128.839\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(381.912 381.62)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h236.146\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(90.002 289.709)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h203.998\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(90.002 229.709)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h197.559\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(90.002 169.709)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-55.382 31.975 10.715 18.558c8.829 15.293 28.385 20.533 43.678 11.703 15.293-8.829 20.533-28.385 11.703-43.678z\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(486.997 435.183)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-135.585-234.839-8.469-78.62 63.851 46.645L55.382-31.975z\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(431.615 467.158)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 47.161-27.229\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(300.14 229.946)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v0\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(208.074 381.62)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact requests or appointments<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><path d=\"M38.577 222.701v-28.389c0-6.114 5.002-11.116 11.116-11.116h95.919M38.577 461.701V258.442M473.321 377.318v84.994M436.728 183.197h25.477c6.114 0 11.116 5.002 11.116 11.116v45.005M365.135 183.197h36.593M304.818 344.225v34.781M205.279 379.006v-34.781M255.058 405.87l55.043-26.864h0l2.306.283a49.751 49.751 0 0 1 28.523 13.613l.931.9-47.36 45.401h0a79.456 79.456 0 0 1-32.949-24.851l-6.608-8.482\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m254.942 405.87-55.043-26.864h0l-2.306.283a49.75 49.75 0 0 0-28.522 13.612l-.932.901 47.36 45.401h0a79.457 79.457 0 0 0 32.948-24.849l6.609-8.483M271.257 56.782c32.337 4.245 61.656 23.034 80.093 51.95h0c8.277 12.981 12.697 28.269 12.697 43.912v55.758M166.963 97.254c18.086-22.07 43.218-36.406 70.592-40.31M145.952 208.248v-51.633M161.887 271.857c-19.91-5.13-34.62-23.202-34.62-44.71v0c0-10.144 8.225-18.367 18.371-18.367h16.825M374.199 253.87c-6.238 8.761-15.46 15.251-26.182 17.988M347.537 208.757h16.825c10.146 0 18.37 8.223 18.37 18.367v0c0 4.778-.726 9.387-2.074 13.723\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M303.068 158.361c9.85-4.633 21.541.316 25.07 10.612l8.039 31.312c1.689 4.926 6.32 8.477 11.535 8.477v70.069a58.44 58.44 0 0 1-19.97 43.996l-36.31 31.768a38.983 38.983 0 0 1-25.663 9.635h-21.535c-9.437 0-18.56-3.42-25.663-9.635l-36.31-31.768a58.442 58.442 0 0 1-19.97-43.996v-70.069c5.215 0 9.846-3.551 11.535-8.477l7.997-31.187c3.544-10.34 15.313-15.278 25.176-10.562l1.168.558 9.407 3.603a104.187 104.187 0 0 0 74.531 0l9.407-3.603 1.556-.733z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M265.177 275.702a20.216 20.216 0 0 1-18.353 0M234.275 210.937c-9.27-5.739-24.298-5.739-33.568 0M311.293 210.937c-9.27-5.739-24.298-5.739-33.568 0M294.509 246.762v-14.889M217.491 246.762v-14.889M65.639 463.09c4.253-17.967 14.202-33.994 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472.218v-.049a8.803 8.803 0 0 1 8.803-8.803h135.729M384.825 240.201c-5.755 0-10.428 4.675-10.428 10.433v58.901a5.215 5.215 0 0 1-1.23 3.368l-25.325 30.018a4.687 4.687 0 0 0 3.578 7.708h17.762a5.215 5.215 0 0 1 5.214 5.217v10.433c0 5.763 4.672 10.433 10.428 10.433h109.11c5.755 0 10.428-4.67 10.428-10.433V250.634c0-5.758-4.672-10.433-10.428-10.433H384.825zM405.576 275.345h67.745M405.576 308.457h67.745M405.576 341.568h32.048M143.653 7.5c6.555 0 11.877 5.097 11.877 11.376V83.1c0 1.347.496 2.645 1.401 3.672l28.845 32.731a4.97 4.97 0 0 1 1.257 3.291c0 2.822-2.387 5.114-5.333 5.114h-20.231c-3.281 0-5.938 2.546-5.938 5.688v11.376c0 6.284-5.322 11.376-11.877 11.376H19.377c-6.555 0-11.877-5.092-11.877-11.376V18.876C7.5 12.597 12.822 7.5 19.377 7.5h124.276zM42.597 48.812h77.517M42.597 81.924h77.517M42.597 115.036h36.671M256 331.829c-20.136 0-19.551-26.505-19.551-26.505h39.103c-.001 0 .584 26.505-19.552 26.505z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Registration for webinars or events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0v33.952c0 8.303-6.731 15.035-15.036 15.035-8.303 0-15.035-6.732-15.035-15.035v-118.76c0-16.568 13.431-30 30-30h53.263a30.003 30.003 0 0 1 22.984 10.719l59.057 70.398c4.84 5.769 4.134 14.358-1.584 19.259a13.737 13.737 0 0 1-18.397-.466L95.996-33.175c-1.904-1.807-5.045-.471-5.065 2.153l-.716 94.974c0 8.303-6.732 15.035-15.036 15.035-8.304 0-15.036-6.732-15.036-15.035V16.661\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(228.877 409.448)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v80.017c0 8.303-6.731 15.035-15.036 15.035-8.304 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stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v60.786c0 7.893-6.398 14.291-14.291 14.291h-.001c-7.892 0-14.291-6.398-14.291-14.291V11.838\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(401.49 254.694)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v119.061c0 10.499 8.511 19.009 19.01 19.009h71.112c10.499 0 19.009-8.51 19.009-19.009V0\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(344.324 7.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h-79.131\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(423.456 103.61)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v32.271c0 7.893 6.398 14.292 14.292 14.292 7.893 0 14.291-6.399 14.291-14.292V-80.609c0-15.748-12.767-28.515-28.515-28.515h-50.627a28.516 28.516 0 0 0-21.845 10.188l-56.135 66.914c-4.6 5.482-3.928 13.647 1.506 18.305a13.06 13.06 0 0 0 17.487-.443l18.054-17.137c1.904-1.807 5.046-.472 5.066 2.153l.677 89.93c0 7.893 6.399 14.291 14.292 14.291s14.291-6.398 14.291-14.291v-44.95\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(139.093 254.694)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v76.056c0 7.893 6.398 14.291 14.292 14.291 7.893 0 14.291-6.398 14.291-14.291V30.41\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(81.927 254.694)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v60.786c0 7.893 6.398 14.291 14.291 14.291h.001c7.892 0 14.291-6.398 14.291-14.291V11.838\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(110.51 254.694)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v119.061c0 10.499-8.511 19.009-19.01 19.009h-71.112c-10.499 0-19.009-8.51-19.009-19.009V0\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(167.676 7.5)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h109.131\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(58.544 103.61)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Participation in surveys or votes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\"><g><path d=\"m143.194 218.977 46.751-56.244c2.648-3.186 2.212-7.914-.974-10.562-3.184-2.647-7.914-2.211-10.562.974l-40.074 48.211-8.759-14.228c-2.171-3.527-6.79-4.628-10.319-2.455-3.527 2.172-4.626 6.792-2.455 10.318l14.236 23.123c2.692 4.37 8.878 4.807 12.156.863z\"><\/path><path d=\"m116.804 293.991 14.236 23.123c2.69 4.37 8.876 4.807 12.154.862l46.751-56.244c2.648-3.186 2.212-7.914-.974-10.562-3.184-2.647-7.914-2.212-10.562.974l-40.074 48.211-8.759-14.228c-2.171-3.527-6.79-4.628-10.319-2.455-3.526 2.173-4.625 6.793-2.453 10.319z\"><\/path><path d=\"m116.804 393.658 14.236 23.123c2.69 4.37 8.876 4.807 12.154.862l46.751-56.244c2.648-3.186 2.212-7.914-.974-10.562-3.184-2.647-7.914-2.212-10.562.974l-40.074 48.211-8.759-14.228c-2.171-3.527-6.79-4.627-10.319-2.455-3.526 2.173-4.625 6.793-2.453 10.319z\"><\/path><path d=\"m448.5 423.405c-4.142 0-7.5 3.357-7.5 7.5v54.595c0 6.341-5.159 11.5-11.5 11.5h-347c-6.341 0-11.5-5.159-11.5-11.5v-328.691c0-4.143-3.358-7.5-7.5-7.5s-7.5 3.357-7.5 7.5v328.691c0 14.612 11.888 26.5 26.5 26.5h347c14.612 0 26.5-11.888 26.5-26.5v-54.595c0-4.142-3.358-7.5-7.5-7.5z\"><\/path><path d=\"m429.5 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11.8-11.8s11.8 5.293 11.8 11.8zm110.013 0c0 6.507-5.293 11.8-11.8 11.8s-11.8-5.293-11.8-11.8c0-15.987 0-52.896 0-57.9 0-6.507 5.293-11.8 11.8-11.8 6.506 0 11.8 5.293 11.8 11.8z\"><\/path><path d=\"m221.739 225.183h158c12.958 0 23.5-10.542 23.5-23.5s-10.542-23.5-23.5-23.5h-158c-12.958 0-23.5 10.542-23.5 23.5s10.542 23.5 23.5 23.5zm0-32h158c4.687 0 8.5 3.813 8.5 8.5s-3.813 8.5-8.5 8.5h-158c-4.687 0-8.5-3.813-8.5-8.5s3.813-8.5 8.5-8.5z\"><\/path><path d=\"m221.739 324.396h158c12.958 0 23.5-10.542 23.5-23.5s-10.542-23.5-23.5-23.5h-158c-12.958 0-23.5 10.542-23.5 23.5s10.542 23.5 23.5 23.5zm0-32h158c4.687 0 8.5 3.813 8.5 8.5s-3.813 8.5-8.5 8.5h-158c-4.687 0-8.5-3.813-8.5-8.5s3.813-8.5 8.5-8.5z\"><\/path><path d=\"m221.739 423.608h158c12.958 0 23.5-10.542 23.5-23.5s-10.542-23.5-23.5-23.5h-158c-12.958 0-23.5 10.542-23.5 23.5s10.542 23.5 23.5 23.5zm0-32h158c4.687 0 8.5 3.813 8.5 8.5s-3.813 8.5-8.5 8.5h-158c-4.687 0-8.5-3.813-8.5-8.5s3.813-8.5 8.5-8.5z\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List elements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M346,0c-5.522,0-10,4.478-10,10v46c0,5.522,4.478,10,10,10c5.522,0,10-4.478,10-10V10C356,4.478,351.522,0,346,0z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M116,312c-5.52,0-10,4.48-10,10c0,5.52,4.48,10,10,10s10-4.48,10-10C126,316.48,121.52,312,116,312z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M486,292c0-22.056-17.944-40-40-40h-74.652c11.557-29.603,16.235-64.447,15.333-95.464   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c11.028,0,20,8.972,20,20s-8.972,20-20,20H278.46c-44.207,0-61.473-4.509-95.87-13.492c-5.039-1.316-10.566-2.759-16.59-4.295   V290.025C238.368,272.787,326,230.711,326,156v-10c0-11.028,8.972-20,20-20c11.008,0,19.979,8.958,20,19.969V146   c0,4.346,5.424,57.683-16.326,106H316c-5.522,0-10,4.478-10,10c0,5.522,4.478,10,10,10c6.983,0,118.602,0,130,0   c11.028,0,20,8.972,20,20C466,303.046,457.046,312,446,312z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M116,352c-5.522,0-10,4.478-10,10v80c0,5.522,4.478,10,10,10c5.522,0,10-4.478,10-10v-80C126,356.478,121.522,352,116,352   z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M266,126h-40c-5.522,0-10,4.478-10,10c0,5.522,4.478,10,10,10h40c5.522,0,10-4.478,10-10C276,130.478,271.522,126,266,126   z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M466,126h-40c-5.522,0-10,4.478-10,10c0,5.522,4.478,10,10,10h40c5.522,0,10-4.478,10-10C476,130.478,471.522,126,466,126   z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M437.921,44.079c-3.906-3.904-10.236-3.904-14.143,0l-28.279,28.279c-3.905,3.905-3.905,10.237,0,14.143   c3.907,3.905,10.236,3.904,14.143,0l28.279-28.279C441.826,54.317,441.826,47.985,437.921,44.079z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M296.501,72.358l-28.279-28.279c-3.906-3.904-10.236-3.904-14.143,0c-3.905,3.905-3.905,10.237,0,14.143l28.279,28.279   c3.908,3.905,10.237,3.904,14.143,0C300.406,82.596,300.406,76.264,296.501,72.358z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media followers or subscribers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" 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style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(113.667 256.163)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v-12.333\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(256.163 398.333)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v12.333\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(255.837 113.667)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-39.907 39.907\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(238.711 273.289)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 74.398 74.398\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(273.289 273.289)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v0\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(128.014 383.986)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v0\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(325.275 492.286)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Longer time spent on the website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6327216 elementor-widget elementor-widget-heading\" data-id=\"6327216\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_importance_of_CRO_for_companies\"><\/span>The importance of CRO for companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a3e58 elementor-widget elementor-widget-text-editor\" data-id=\"38a3e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conversion rate optimization (CRO) is of great importance for companies that operate online. A higher conversion rate enables companies to increase their turnover and reduce their marketing costs. The higher the conversion rate, the fewer visitors need to be attracted to the website to make a sale. Successful optimization of CTAs can help to increase the conversion rate and thus maximize the company&#8217;s success.   <\/p>\n<p>In order to increase the conversion rate, companies need to look at their website from the customer&#8217;s perspective and find out which factors encourage them to take an action. This includes not only an appealing design of the CTAs, but also clear navigation and fast loading times. If these factors are taken into account, companies can effectively increase the conversion rate and thus expand their success.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a552f elementor-widget elementor-widget-heading\" data-id=\"b4a552f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Tips_for_optimizing_the_navigation_on_the_website\"><\/span>Tips for optimizing the navigation on the website<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f7d64 elementor-widget elementor-widget-text-editor\" data-id=\"52f7d64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The importance of navigation on a website should not be underestimated. Clear and structured navigation helps visitors to find their way around the site and get to the desired information quickly. A confusing or poorly structured navigation, on the other hand, can quickly lead to frustration among visitors and cause them to leave the site.  <\/p>\n<p>To optimize the navigation on the website, you should make sure that the navigation is intuitive and easy to use. A clear structure of the content and a sensible arrangement of the menu items can help visitors find their way around quickly. Navigation should also work well on all devices, whether desktop or mobile.  <\/p>\n<p>With optimized navigation and CTAs, you can increase your conversion rate and thus expand your sales and success.<\/p>\n<p>To optimize the navigation on the website, companies should ensure that the navigation is intuitive and easy to use. A clear structure of the content and a sensible arrangement of the menu items can also help visitors to quickly find their way around the site. Companies should also make sure that the navigation works well on all devices, whether desktop or mobile.  <\/p>\n<p>Through optimized navigation and CTAs, companies can increase their conversion rate and thus expand their sales and success.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0907da3 elementor-widget elementor-widget-heading\" data-id=\"0907da3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Examples_of_successful_CTAs_to_increase_sales\"><\/span>Examples of successful CTAs to increase sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e36115 elementor-widget elementor-widget-text-editor\" data-id=\"0e36115\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To create effective headlines and CTAs, companies should consider the psychological factors that influence customer behavior. For example, specific and personalized wording can pique visitors&#8217; interest and create a sense of urgency or benefit. The color and font choice of CTAs can also have a major impact on the conversion rate. Here, companies should carry out A\/B tests to find the most effective combination.   <\/p>\n<p>An example of a successful CTA is the use of verbs that directly prompt the visitor to take action, such as &#8220;Buy now&#8221; or &#8220;Sign up now&#8221;. Placing CTAs in strategic places on the website, such as at the end of a blog post or on the product page, can also increase the conversion rate. Another example is the use of social proof, such as reviews or testimonials, to increase visitors&#8217; trust and influence their decision to take action.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5724cae elementor-widget elementor-widget-heading\" data-id=\"5724cae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Tips_for_successful_CTAs\"><\/span>Tips for successful CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b33fb0 e-con-full e-grid e-con e-child\" data-id=\"7b33fb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda22f8 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fda22f8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Be_specific\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBe specific\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUse clear and concise wording to show visitors what to expect when they click the button.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67cbc7 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a67cbc7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Create_added_value\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCreate added value\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tShow visitors how they can benefit from the action, such as discounts, exclusive offers or free downloads.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6157e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7d6157e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Use_psychological_triggers\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUse psychological triggers\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUse wording that creates urgency or exclusivity to motivate visitors to take action.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00ed1d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c00ed1d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Test_different_variants\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTest different variants\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPerform A\/B tests to find the most effective combinations of colors, fonts and wording.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a195b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"54a195b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Placement\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPlacement\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPlace CTAs in strategic places on the page, such as at the end of a blog post or on the product detail page.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada84fe elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ada84fe\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 512h512V0H0Z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\" transform=\"matrix(1.33333 0 0 -1.33333 0 682.667)\"><path d=\"M0 0c0-126.551-102.59-229.141-229.141-229.141-126.55 0-229.14 102.59-229.14 229.141 0 126.551 102.59 229.141 229.14 229.141C-102.59 229.141 0 126.551 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:516, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(465.781 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"516, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c91.617 0 166.154 74.537 166.154 166.154 0 91.617-74.537 166.154-166.154 166.154-91.617 0-166.154-74.537-166.154-166.154C-166.154 74.537-91.617 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:227, 35, 600, 0;stroke-dashoffset:0;stroke-opacity:1\" transform=\"translate(236.64 70.487)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"227, 35, 600, 0\" stroke-dashoffset=\"0\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-56.886 0-103.167 46.281-103.167 103.167 0 56.887 46.281 103.168 103.167 103.168 56.887 0 103.168-46.281 103.168-103.168C103.168 46.281 56.887 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 133.473)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0c-22.155 0-40.181 18.025-40.181 40.181S-22.155 80.362 0 80.362c22.155 0 40.182-18.025 40.182-40.181S22.155 0 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 196.46)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0 250.398 250.398\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(236.64 236.64)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.269-50.268a10.643 10.643 0 0 1-3.096-8.194l2.911-46.381L8.77-45.619 6.05-2.287C5.858.762 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(449.066 503.455)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"m0 0-50.268-50.268a10.646 10.646 0 0 0-8.194-3.097l-46.381 2.911L-45.619 8.77l43.332-2.72C.763 5.859 2.16 2.16 0 0Z\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(503.455 449.066)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Optimization_for_mobile_devices\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimization for mobile devices\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMake sure that CTAs are clearly visible and easy to use on all devices to increase the conversion rate on mobile devices.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbc591 elementor-widget elementor-widget-heading\" data-id=\"8cbc591\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Psychological_aspects_in_the_optimization_of_conversion_rates\"><\/span>Psychological aspects in the optimization of conversion rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1185d2 elementor-widget elementor-widget-text-editor\" data-id=\"d1185d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s important to consider psychological aspects when creating CTAs as they can have a big impact on conversion rates. Here are some examples of psychological triggers: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-432dd27 e-con-full e-grid e-con e-child\" data-id=\"432dd27\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6b7c9 elementor-widget elementor-widget-icon-box\" data-id=\"ff6b7c9\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Urgency\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUrgency\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPhrases such as \"for a limited time only\" or \"limited stock\" create a sense of urgency that motivates visitors to act.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742895a elementor-widget elementor-widget-icon-box\" data-id=\"742895a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Social_proof\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial proof\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tShow visitors how many customers have already benefited from an offer or how popular a product is in order to strengthen trust in your company.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5414299 elementor-widget elementor-widget-icon-box\" data-id=\"5414299\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Exclusivity\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tExclusivity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOffers that are only available to a specific group of customers convey a sense of exclusivity, which can lead to higher conversion rates.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4f23c elementor-widget elementor-widget-icon-box\" data-id=\"4f4f23c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Benefit\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBenefit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMake it clear to visitors what benefits they can gain from the action, such as saving time or money, solving their problems.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471ebf3 elementor-widget elementor-widget-heading\" data-id=\"471ebf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_importance_of_headlines_for_high_conversion_rates\"><\/span>The importance of headlines for high conversion rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e6c9f elementor-widget elementor-widget-text-editor\" data-id=\"a4e6c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Headlines are an important part of any website and have a big impact on conversion rates. Here are some tips for creating successful headlines: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c193134 elementor-widget elementor-widget-text-editor\" data-id=\"c193134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Clear and concise formulations:<\/strong> Avoid long and complicated sentences and formulate your headlines to the point.<\/li>\n<li><strong>Appealing headlines:<\/strong> Ask questions or offer solutions to common problems.<\/li>\n<li><strong>Use of figures or statistics:<\/strong> Increase credibility and arouse the interest of visitors.<\/li>\n<li><strong>Appeal to emotions:<\/strong> Use emotional words or images to arouse the visitor&#8217;s interest.<\/li>\n<li><strong>Action-oriented:<\/strong> Use verbs such as &#8220;Buy&#8221;, &#8220;Register now&#8221; or &#8220;Download&#8221; to motivate the visitor to take action.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4332b elementor-widget elementor-widget-heading\" data-id=\"aa4332b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_importance_of_fast_loading_times_for_a_high_conversion_rate\"><\/span>The importance of fast loading times for a high conversion rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d13c7 elementor-widget elementor-widget-text-editor\" data-id=\"66d13c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Another way to increase the conversion rate is to optimize loading times. Long loading times can deter visitors and lead to a higher bounce rate. By compressing images and using caching technologies, companies can improve the loading times of their website and thus optimize the user experience.  <\/p>\n<p>The use of content delivery networks (CDNs) can also help to reduce loading times.<\/p>\n<p>In order to optimize loading times, companies should also ensure that the website loads quickly on all devices. Especially on mobile devices, it is important that loading times are optimal, as many users visit websites on their smartphones or tablets. It is important to regularly check and adjust these factors in order to stay up-to-date and inspire customers.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14c175 elementor-widget elementor-widget-heading\" data-id=\"a14c175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_are_the_disadvantages_of_long_loading_times_in_an_online_store_or_on_a_landing_page\"><\/span>What are the disadvantages of long loading times in an online store or on a landing page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8bf76f elementor-widget elementor-widget-text-editor\" data-id=\"c8bf76f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Long loading times can have considerable disadvantages for companies. On the one hand, they lead to a higher bounce rate, as users become impatient and leave the site before they have even made a purchase decision. On the other hand, long loading times impair users&#8217; trust in the company and can therefore lead to a poor image.  <\/p>\n<p>In addition, long loading times can also affect SEO optimization and lead to poorer positioning in search engine results, as Google takes loading time into account as a ranking factor. Companies that do not provide a fast website therefore run the risk of not being found by potential customers. <\/p>\n<p>A slow loading time can cause visitors to become impatient and leave the website before they even have a chance to convert.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16bb5c8 elementor-widget elementor-widget-heading\" data-id=\"16bb5c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_can_you_optimize_the_conversion_rate_with_the_help_of_SEO\"><\/span>How can you optimize the conversion rate with the help of SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225d075 elementor-widget elementor-widget-text-editor\" data-id=\"225d075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One way to optimize the conversion rate with the help of SEO is to improve the navigation and <a href=\"https:\/\/leadpeak.me\/magazin\/benutzerfreundlichkeit-und-usability\/\">usability<\/a> of the website. Clear and intuitive navigation means that visitors can quickly and easily reach the desired products or services, which increases the conversion rate. <\/p>\n<p>Users who have a good experience on a website tend to view more content more often. This includes eliminating 404 messages and redirect errors. For website visitors, landing on a page that no longer exists is generally not a good sign. The page is then often abandoned and no <a href=\"\">conversion<\/a> or purchase decision is made.   <\/p>\n<p>The Search Console can be used to determine all links to internal pages that no longer exist. By using SEO plugins such as SEOpress, redirects can be created so that users no longer land on a 404 page. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The conversion rate is of crucial importance for every company that operates online. A higher conversion rate means more sales and ultimately more success in online marketing. But how can you effectively increase your conversion rate? In this article, we will give you tips and examples of how you can optimize your CTAs (call to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Increase conversion rate: tips for successful CTAs","_seopress_titles_desc":"The conversion rate is crucial for every company that operates online. A higher conversion rate means more sales ","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"test":[],"class_list":["post-34602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/comments?post=34602"}],"version-history":[{"count":4,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34602\/revisions"}],"predecessor-version":[{"id":37289,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34602\/revisions\/37289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media\/34346"}],"wp:attachment":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media?parent=34602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/categories?post=34602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/tags?post=34602"},{"taxonomy":"test","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/test?post=34602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}