{"id":34607,"date":"2023-05-15T00:43:00","date_gmt":"2023-05-14T22:43:00","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/"},"modified":"2025-01-14T16:58:33","modified_gmt":"2025-01-14T15:58:33","slug":"homepage-search-engine-optimization-how-to-be-found-on-google","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/","title":{"rendered":"Homepage search engine optimization &#8211; How to be found on Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34607\" class=\"elementor elementor-34607 elementor-10884\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a27822d e-flex e-con-boxed e-con e-parent\" data-id=\"a27822d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2f97 elementor-widget elementor-widget-text-editor\" data-id=\"62f2f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Are you planning a <a href=\"https:\/\/leadpeak.me\/en\/magazin\/digital-distribution\/\" data-auto-event-observed=\"true\">digital marketing<\/a> website or have you already set up an online business? Are you worried about a lack of sales and traffic? Do you have an idea on how to rank higher and drive traffic to your website? If not, you&#8217;ve come to the right place. In fact, search engine optimization (SEO) is like the lifeblood of a website and possibly your business. Without SEO, you may not be reaching the target audience and maximum potential of your online business.     <\/strong><\/p>\n<p>In this article you will find all the information you need to optimize your website for search engines. This way, your website will receive more traffic and your content will be visible to as many people as possible online. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a608dc elementor-widget elementor-widget-heading\" data-id=\"4a608dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#What_is_SEO\" >What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#How_to_optimize_your_homepage_for_Google\" >How to optimize your homepage for Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#How_does_SEO_work\" >How does SEO work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#High-quality_content\" >High-quality content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Keyword_research\" >Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Website_optimized_for_mobile_devices\" >Website optimized for mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#High_loading_speed_page_speed\" >High loading speed (page speed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Page_structure\" >Page structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Page_experience\" >Page experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#On-page_SEO\" >On-page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Meta_tags\" >Meta tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Header_tags\" >Header tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Niche\" >Niche<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#What_are_the_4_types_of_SEO\" >What are the 4 types of SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Onpage_SEO\" >Onpage SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Offpage_SEO\" >Offpage SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Local_SEO\" >Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Technical_SEO\" >Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Speed_of_the_website\" >Speed of the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Mobile_friendliness\" >Mobile friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#Consistent_URL_structure\" >Consistent URL structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/leadpeak.me\/en\/magazin\/homepage-search-engine-optimization-how-to-be-found-on-google\/#A_conclusion_on_homepage_search_engine_optimization\" >A conclusion on homepage search engine optimization:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO?  <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a77807 elementor-widget elementor-widget-text-editor\" data-id=\"3a77807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You may be wondering what SEO is and how search engine optimization works for your website. SEO stands for search engine optimization. Simply put, it&#8217;s the process of designing your website so that it reaches people searching for companies and products on various search engines.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90147c elementor-widget elementor-widget-heading\" data-id=\"d90147c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_to_optimize_your_homepage_for_Google\"><\/span>How to optimize your homepage for Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2fcc6 elementor-widget elementor-widget-text-editor\" data-id=\"ff2fcc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google is the most widely used search engine as it offers a variety of products and practical services that can help you run a business. If you manage to make your website pages visible in search results, you have more chances of reaching target customers and increasing sales. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b39101 elementor-widget elementor-widget-heading\" data-id=\"7b39101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_does_SEO_work\"><\/span>How does SEO work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f899628 elementor-widget elementor-widget-text-editor\" data-id=\"f899628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Knowing how <a href=\"https:\/\/leadpeak.me\/en\/magazin\/seo-marketing-6-steps-to-rank-your-website-higher-on-google-in-2022\/\">SEO optimization<\/a> works is pretty technical. Search engines have bots that go from website to website and crawl pages on the web. Then these bots collect the information about these pages and add them to the index. It&#8217;s just like a big library where books are your required information or web pages and the librarian is the search engine that retrieves the book or your required information for you.   <\/p>\n<p>Other algorithms take several ranking factors into account and analyze the pages in the index. When you search for a query in the search engine, the algorithms determine the order of the search results, taking several ranking factors into account. Searchbots also assess the user experience and decide which website provides the best answer or which website covers the maximum information the user needs.  <\/p>\n<p>Organic traffic comes to your website via SEO, and you don&#8217;t have to pay for it. You&#8217;ll often see paid feature ads at the top of the page in search results. These are paid searches, also known as search engine marketing or SEM or PPC (pay-per-click).  <\/p>\n<p>However, there are several SEO tools available, none of which cover all ranking factors. SEO experts use best practices for search engine optimization of websites, either manually or with the help of tools. <\/p>\n<p>Let&#8217;s take a look at some ranking factors that are necessary for the <a href=\"https:\/\/leadpeak.me\/en\/magazin\/seo-marketing-6-steps-to-rank-your-website-higher-on-google-in-2022\/\">search engine optimization<\/a> of a website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb634cc e-con-full e-grid e-con e-child\" data-id=\"bb634cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2f7c9 elementor-widget elementor-widget-heading\" data-id=\"bc2f7c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"High-quality_content\"><\/span>High-quality content<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b58d43 elementor-widget elementor-widget-heading\" data-id=\"6b58d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span>Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a27f7 elementor-widget elementor-widget-heading\" data-id=\"42a27f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Website_optimized_for_mobile_devices\"><\/span>Website optimized for mobile devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3a38 elementor-widget elementor-widget-heading\" data-id=\"3bb3a38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"High_loading_speed_page_speed\"><\/span>High loading speed (page speed)<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3334bbd elementor-widget elementor-widget-heading\" data-id=\"3334bbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Page_structure\"><\/span>Page structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08411a6 elementor-widget elementor-widget-heading\" data-id=\"08411a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Page_experience\"><\/span>Page experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e3895 elementor-widget elementor-widget-heading\" data-id=\"a1e3895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"On-page_SEO\"><\/span>On-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e8af0 elementor-widget elementor-widget-heading\" data-id=\"02e8af0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Meta_tags\"><\/span>Meta tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a65cac elementor-widget elementor-widget-heading\" data-id=\"7a65cac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Header_tags\"><\/span>Header tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a4a71 elementor-widget elementor-widget-heading\" data-id=\"91a4a71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Niche\"><\/span>Niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23057e4 elementor-widget elementor-widget-text-editor\" data-id=\"23057e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You can rank higher in search results by optimizing your website and taking these factors into account. In addition to these factors, search engines take into account thousands of other smaller factors that are not open to everyone. In fact, these are the secrets to search engine success.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fbc89 elementor-widget elementor-widget-heading\" data-id=\"d1fbc89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_are_the_4_types_of_SEO\"><\/span>What are the 4 types of SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3466ff4 elementor-widget elementor-widget-text-editor\" data-id=\"3466ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>First of all, you should know how the search engine works before you apply SEO techniques. If you keep all elements in mind, you can rank higher and generate more sales. <\/p>\n<p>These SEO techniques help Google understand your website and include it in the most relevant search queries.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef2474 elementor-widget elementor-widget-heading\" data-id=\"cef2474\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Onpage_SEO\"><\/span>Onpage SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0106e53 elementor-widget elementor-widget-text-editor\" data-id=\"0106e53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Onpage SEO means optimizing the content of your website, including keywords, headings, content body, meta title, images, meta description, etc. You search for the related keywords, with a high search volume and low competition. Once you have selected the right keywords, you provide them to a team of content writers to write the content and add the keywords to the content body. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing metadata is also crucial as it gives the search engine and users information about the page content. Therefore, you should optimize the entire page by adding relevant content and keyword phrases in titles and meta descriptions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including internal links from high authority websites in the related keywords in your content will also help the page rank.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daaace1 elementor-widget elementor-widget-heading\" data-id=\"daaace1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Offpage_SEO\"><\/span>Offpage SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd79555 elementor-widget elementor-widget-text-editor\" data-id=\"dd79555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Offpage SEO includes all offline strategies to increase visitors and sales. Link building is one of the most commonly used practices to generate more <a href=\"\">attention<\/a> and sales. You can contact reputable websites to link to your website. Several websites offer paid guest posts, so you can find a relevant website and publish your posts there, including the link to your website. It helps searchers find your website by clicking on the link.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37353b elementor-widget elementor-widget-heading\" data-id=\"d37353b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span>Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9911a elementor-widget elementor-widget-text-editor\" data-id=\"ad9911a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Local SEO makes your website visible to local customers and helps to promote your products in the local community. If you meet the requirements, you can rank in Google My Business Profile. Google values proximity, relevance and your response to searchers to rank you in the local market.  <\/p>\n<p>You can improve local SEO by:<\/p>\n<ul>\n<li>Write customized Google landing pages<\/li>\n<li>Optimize your local business profile<\/li>\n<li>Build local connections<\/li>\n<li>Add spam submissions in Google My Business<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad3468 elementor-widget elementor-widget-heading\" data-id=\"cad3468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2176860 elementor-widget elementor-widget-text-editor\" data-id=\"2176860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Technical SEO includes practices that make a website more user-friendly and help search engines crawl it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb0959d e-con-full e-grid e-con e-child\" data-id=\"eb0959d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c6a02 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f4c6a02\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 509.15 509.15\" 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0 0-10.606 7.498 7.498 0 0 0-10.606 0l-14.476 14.475c-18.041-20.327-29.568-46.552-31.283-75.381h20.531a7.5 7.5 0 0 0 0-14.999z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><path d=\"M414.502 417.388c-27.184 17.163-58.63 26.234-90.939 26.234-94.062 0-170.587-76.525-170.587-170.587 0-38.081 12.27-74.099 35.482-104.161a7.5 7.5 0 0 0-11.873-9.167c-25.259 32.711-38.609 71.899-38.609 113.328 0 102.333 83.254 185.587 185.587 185.587 35.148 0 69.364-9.873 98.947-28.551a7.5 7.5 0 1 0-8.008-12.683zM368.795 93.033v-28.43c0-7.762-6.315-14.076-14.076-14.076h-62.314c-7.762 0-14.076 6.314-14.076 14.076v28.422c-29.825 7.472-57.496 22.296-80.527 43.528a7.501 7.501 0 0 0 10.167 11.029c31.571-29.105 72.623-45.134 115.593-45.134 94.062 0 170.587 76.525 170.587 170.587 0 48.281-20.597 94.511-56.51 126.833a7.5 7.5 0 0 0 10.035 11.149c39.068-35.163 61.475-85.456 61.475-137.983.001-86.734-59.812-159.753-140.354-180.001zm-75.465-3.124V65.527h60.466v24.397a186.02 186.02 0 0 0-30.232-2.476c-10.207 0-20.313.832-30.234 2.461z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><path d=\"M323.563 278.288a7.493 7.493 0 0 0 6.545-3.843l25.872-25.872a7.5 7.5 0 1 0-10.608-10.607l-14.31 14.309v-36.524c0-4.142-3.357-7.5-7.5-7.5s-7.5 3.358-7.5 7.5v55.035a7.501 7.501 0 0 0 7.501 7.502zM110.675 274.728a7.5 7.5 0 0 0-7.5-7.5H7.5a7.5 7.5 0 0 0 0 15h95.675a7.5 7.5 0 0 0 7.5-7.5zM37.414 238.55h75.762a7.5 7.5 0 0 0 0-15H37.414a7.5 7.5 0 0 0 0 15zM123.175 179.871H61.042a7.5 7.5 0 0 0 0 15h62.133a7.5 7.5 0 0 0 0-15zM120.675 315.021a7.5 7.5 0 0 0-7.5-7.5H37.414a7.5 7.5 0 0 0 0 15h75.762a7.5 7.5 0 0 0 7.499-7.5zM123.175 351.2H61.042a7.5 7.5 0 0 0 0 15h62.133a7.5 7.5 0 0 0 0-15z\" fill=\"#fc7a7a\" opacity=\"1\" data-original=\"#000000\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Speed_of_the_website\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSpeed of the website\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKeep the design simple and limit redirects to reduce loading time.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e163449 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e163449\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" 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stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0v0\" style=\"stroke-width:20;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(10 256.001)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"20\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Mobile_friendliness\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMobile friendliness\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOptimize your website for mobile devices to make it easier to search on cell phones.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd29d15 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fd29d15\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 682.667 682.667\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\"><g><defs><clipPath id=\"a\" clipPathUnits=\"userSpaceOnUse\"><path d=\"M0 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stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><path d=\"M0 0h79.313c15.109 0 27.497-12.351 27.497-27.477v-161.687c0-15.127-12.388-27.505-27.497-27.505h-95.868m-108.68 0h-237.459c-15.137 0-27.496 12.378-27.496 27.505v161.687C-390.19-12.351-377.831 0-362.694 0h328.083\" style=\"stroke-width:15;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-dasharray:none;stroke-opacity:1\" transform=\"translate(397.69 398)\" fill=\"none\" stroke=\"#fc7a7a\" stroke-width=\"15\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" stroke-dasharray=\"none\" stroke-opacity=\"\" data-original=\"#000000\" opacity=\"1\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\"><span class=\"ez-toc-section\" id=\"Consistent_URL_structure\"><\/span>\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConsistent URL structure\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEnsure clear navigation and use HTTPS hypertext so that search bots can easily search your website.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f060693 e-flex e-con-boxed e-con e-parent\" data-id=\"f060693\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b367321 elementor-widget elementor-widget-text-editor\" data-id=\"b367321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Search engines evolve daily, depending on the user experience. So you can&#8217;t rely on the same ranking factors for a website. Therefore, update your website content regularly and familiarize yourself with the new ranking factors. Also take the opportunity to carry out a technical SEO analysis at least once a year.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53d495 elementor-widget elementor-widget-heading\" data-id=\"e53d495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"A_conclusion_on_homepage_search_engine_optimization\"><\/span>A conclusion on homepage search engine optimization:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35837d elementor-widget elementor-widget-text-editor\" data-id=\"d35837d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Different search engines take hundreds of factors into account when ranking a website. You can optimize your website and get more traffic by using the four SEO techniques in this guide. Without SEO, you shouldn&#8217;t invest your time and effort in digital marketing. With SEO, you can reach target customers and generate more sales by promoting your business.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you planning a digital marketing website or have you already set up an online business? Are you worried about a lack of sales and traffic? Do you have an idea on how to rank higher and drive traffic to your website? If not, you&#8217;ve come to the right place. In fact, search engine optimization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Homepage SEO - How to be found on Google","_seopress_titles_desc":"Are you planning a website for digital marketing or have you already set up an online business? Are you worried about a lack of sales? 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