{"id":34620,"date":"2023-10-20T14:41:00","date_gmt":"2023-10-20T12:41:00","guid":{"rendered":"https:\/\/leadpeak.me\/magazin\/doing-keyword-research-for-organic-online-marketing\/"},"modified":"2025-01-09T10:54:00","modified_gmt":"2025-01-09T09:54:00","slug":"doing-keyword-research-for-organic-online-marketing","status":"publish","type":"post","link":"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/","title":{"rendered":"Doing keyword research for organic online marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34620\" class=\"elementor elementor-34620 elementor-17474\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18da0e2 e-flex e-con-boxed e-con e-child\" data-id=\"18da0e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c5969 elementor-widget elementor-widget-heading\" data-id=\"d4c5969\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#What_are_keywords_and_why_should_I_pay_attention_to_keywords\" >What are keywords and why should I pay attention to keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#How_do_I_find_good_keywords_for_my_website\" >How do I find good keywords for my website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#The_focus_keywords\" >The focus keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#The_topic_keywords\" >The topic keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Tips_tricks_for_additional_keywords\" >Tips &amp; tricks for additional keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Competitor_keywords_and_low_competition_keywords\" >Competitor keywords and low competition keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Are_there_any_tools_that_can_help_me_with_keyword_research\" >Are there any tools that can help me with keyword research?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#The_Google_Ads_keyword_planner\" >The Google Ads keyword planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Keyword_research_in_Karlscore_subject_to_a_fee\" >Keyword research in Karlscore (subject to a fee)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Monitoring_and_control_of_keywords\" >Monitoring and control of keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Keyword_research_and_the_Google_algorithm\" >Keyword research and the Google algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/leadpeak.me\/en\/magazin\/doing-keyword-research-for-organic-online-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_are_keywords_and_why_should_I_pay_attention_to_keywords\"><\/span>What are keywords and why should I pay attention to keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8dafa elementor-widget elementor-widget-text-editor\" data-id=\"1c8dafa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In our article &#8220;<a href=\"https:\/\/leadpeak.me\/2023\/05\/15\/homepage-suchmaschinenoptimierung\/\">Homepage search engine optimization &#8211; How to be found on Google<\/a>&#8221; you learned a lot about SEO. Today we&#8217;re going to go into more detail and look at the keywords that should help you optimize your content for better quality and a better ranking in the search results. As always, the central question here is: How can I get my website to the top of Google?  <\/p>\n<p>Find out more in this article:<\/p>\n<ul>\n<li>What a keyword actually is and why keyword research is a must-have.<\/li>\n<li>How to find the right keywords for your company and select the most profitable ones.<\/li>\n<li>Which keyword tools are available and which ones support you in your keyword research.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dd2c1 elementor-widget elementor-widget-text-editor\" data-id=\"c1dd2c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keywords are the words that users enter into the search field of a search engine such as Google or Bing to find web content on their search topic. These can be formulated as individual search terms (short-tail keywords) or as entire questions (long-tail keywords). <\/p>\n<p>If you as a company know the search behaviour and keywords that potential customers use to search for a service or product, you can pick up on these terms and optimize your website accordingly. The Google algorithm can then categorize the content of your site thematically and include it in the index. As soon as a page is indexed, Google takes it into account in the search results.  <\/p>\n<p>Since Google is a big part of consumers&#8217; lives today, indexing your website &#8211; by using appropriate keywords &#8211; is essential for your success and must be taken into account.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfede20 elementor-widget elementor-widget-text-editor\" data-id=\"dfede20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>By the way<\/strong>: In the past, companies used to practice black SEO and thus &#8220;ranked&#8221; high in the search results with a meaningless string of keywords. A lot of time has passed since then, because the Google algorithm now not only pays attention to the keyword density of a page, but also to its quality! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7f0d2 elementor-widget elementor-widget-heading\" data-id=\"8d7f0d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_do_I_find_good_keywords_for_my_website\"><\/span>How do I find good keywords for my website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072b36a elementor-widget elementor-widget-heading\" data-id=\"072b36a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_focus_keywords\"><\/span>The focus keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2c4d0 elementor-widget elementor-widget-text-editor\" data-id=\"0e2c4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before you methodically delve deeper into the search for keywords, first think intensively about your core business. Use this brainstorming session to create a list of focus keywords that will later serve as the basis for expanding your keyword research. <\/p>\n<p>Start relaxed and find two to three keywords that are related to the main topics of your business. For example, if you have an online store for wine from Franconia, the focus keywords could be the following: Franconian wine online store; good wine from Franconia; buy Franconian wine. <\/p>\n<p>Think about what your customers would be looking for if they were interested in your service or products from your industry. Think about your competitive advantages over your competitors now. What added value do you offer?  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9892fd2 elementor-widget elementor-widget-heading\" data-id=\"9892fd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_topic_keywords\"><\/span>The topic keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab901f elementor-widget elementor-widget-text-editor\" data-id=\"6ab901f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The next step is to work on keywords that are also related to your focus keywords. The best way to do this is to think about which words, questions or phrases your target audience would enter into the search field. All thoughts on this are correct at first &#8211; the selection will be made later.  <\/p>\n<p>For the above example with the online wine store, these topic keywords could look like this: Order Franconian wine online; how can I recognize good wine? Which Franconian wine is the best? Buy wines online from the vintner.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8ce85 elementor-widget elementor-widget-heading\" data-id=\"db8ce85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Tips_tricks_for_additional_keywords\"><\/span>Tips &amp; tricks for additional keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2b7af elementor-widget elementor-widget-text-editor\" data-id=\"ce2b7af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The search results page (SERP for short) of Google itself is a top source of information for keyword research. When entering the relevant keywords in the search field, Google picks up search terms and questions that have already been formulated in this way by other searchers. These can be found at the bottom of the search results page.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0548c22 e-con-full e-flex e-con e-child\" data-id=\"0548c22\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff34f6 elementor-widget elementor-widget-image\" data-id=\"7ff34f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"482\" src=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093605.png\" class=\"attachment-large size-large wp-image-34173\" alt=\"\" srcset=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093605.png 803w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093605-300x181.png 300w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093605-768x463.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e766133 elementor-widget elementor-widget-image\" data-id=\"e766133\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"747\" height=\"409\" src=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093623.png\" class=\"attachment-large size-large wp-image-34174\" alt=\"\" srcset=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093623.png 747w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-093623-300x164.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193aeb0 elementor-widget elementor-widget-text-editor\" data-id=\"193aeb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Another option is to find out more about the <a href=\"https:\/\/leadpeak.me\/2023\/11\/07\/kundenvertrauen-aufbauen\/\">search behavior of users<\/a> via the suggestions that Google provides when they enter data in the search field. Here too, Google picks up on the existing interests of searchers. However, this procedure should be carried out in an incognito browser window, as your own search behavior can also influence the search results and suggestions.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d7c65 elementor-widget elementor-widget-heading\" data-id=\"d2d7c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Competitor_keywords_and_low_competition_keywords\"><\/span>Competitor keywords and low competition keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcfcec2 elementor-widget elementor-widget-text-editor\" data-id=\"dcfcec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>True to the motto &#8220;Good stolen is often better than reinvented&#8221;, you can also take a look at your competitors&#8217; websites. A closer look at several sites may reveal similarities and best practices. <\/p>\n<p>However, it doesn&#8217;t make sense to use the exact keywords that large companies in the industry rank for. Instead, try to discover niches that you can serve particularly well with your products or services. The &#8220;low competition keywords&#8221; are suitable here. The keyword planner classifies these keywords as &#8220;low competition&#8221;, which means that the search volume is lower. If you use these search terms, you have a better chance of ranking in the search results.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4e004 elementor-widget elementor-widget-heading\" data-id=\"2a4e004\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Are_there_any_tools_that_can_help_me_with_keyword_research\"><\/span>Are there any tools that can help me with keyword research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1153d elementor-widget elementor-widget-text-editor\" data-id=\"1b1153d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you want to professionalize your keyword research methodically, there are all kinds of keyword research tools available.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358e060 elementor-widget elementor-widget-image\" data-id=\"358e060\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"253\" src=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-095321-1024x324.png\" class=\"attachment-large size-large wp-image-34175\" alt=\"\" srcset=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-095321-1024x324.png 1024w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-095321-300x95.png 300w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-095321-768x243.png 768w, https:\/\/leadpeak.me\/wp-content\/uploads\/2022\/10\/Screenshot-2024-07-02-095321.png 1345w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec71ef8 elementor-widget elementor-widget-heading\" data-id=\"ec71ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_Google_Ads_keyword_planner\"><\/span>The Google Ads keyword planner<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828b0ab elementor-widget elementor-widget-text-editor\" data-id=\"828b0ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Probably the most common keyword research tool is the free keyword planner from Google Ads. To use the keyword planner, you need a Google Ads account. The keyword planner is then listed under the &#8220;Planning&#8221; tab. Google provides this primarily for planning <a href=\"\">Google Ads campaigns<\/a>. Using the keywords that Google suggests in the keyword planner, you can add text to the campaign ad or optimize the content of your website.    <\/p>\n<p><strong>Note:<\/strong> To access the Keyword Planner, you must register your company with Google Ads and create an advertising campaign. Payment details must also be entered. However, you can deactivate the temporarily activated, paid advertising campaign at any time. To access the Keyword Planner, select the &#8220;Advanced settings&#8221; option in Google Ads.   <\/p>\n<p>The Keyword Planner evaluates the keywords in its list. For example, it shows how often these search terms are used by users or whether the competition for these keywords is particularly high. It also gives you an insight into how much you need to invest if you want to rank with the keyword or, ideally, if the <a href=\"\">ad<\/a> containing the keyword is also clicked on<a href=\"\">(cost per click<\/a>).  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c4ca6 elementor-widget elementor-widget-heading\" data-id=\"58c4ca6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Keyword_research_in_Karlscore_subject_to_a_fee\"><\/span>Keyword research in Karlscore (subject to a fee)<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1909d98 elementor-widget elementor-widget-text-editor\" data-id=\"1909d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We at Homepage Lieferanten work with <a href=\"https:\/\/erfolg2.online-marketing.net\/core\/\">Karlscore<\/a>, among others, in online marketing. Karlscore is a tool that can be used to evaluate or find keywords and content, for example. You can also use various monitoring functions and have your own content evaluated. When it comes to keyword research, Karlscore offers extensive research results that can be used to classify relevant content.   <\/p>\n<p>A somewhat leaner tool with fewer functions is <a href=\"https:\/\/kwfinder.com\/\">KWFinder<\/a> (for a fee) or Ubersuggest, a tool with more extensive analysis options. The Answer the Public tool is suitable for identifying long-tail keywords. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6be6d elementor-widget elementor-widget-heading\" data-id=\"2e6be6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Monitoring_and_control_of_keywords\"><\/span>Monitoring and control of keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e47015 elementor-widget elementor-widget-text-editor\" data-id=\"9e47015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order to achieve search engine optimization in the medium and long term, you need to continue working on your content even after the keyword research. A few weeks after the keyword measures, you should check whether you have already come closer to your ranking goals. <\/p>\n<p>The best way to make reliable statements about your success is to use the Google Search Console. Google offers this service free of charge as part of your Google account. With the Search Console, you can monitor the presence of your website in the Google search results and see which keywords or search queries your site visitors have used to reach you.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06180c elementor-widget elementor-widget-image\" data-id=\"d06180c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"318\" src=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251-1024x407.png\" class=\"attachment-large size-large wp-image-34396\" alt=\"\" srcset=\"https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251-1024x407.png 1024w, https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251-300x119.png 300w, https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251-768x306.png 768w, https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251-1536x611.png 1536w, https:\/\/leadpeak.me\/wp-content\/uploads\/2023\/10\/Screenshot-2024-10-01-142251.png 1717w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2b610 elementor-widget elementor-widget-heading\" data-id=\"cd2b610\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Keyword_research_and_the_Google_algorithm\"><\/span>Keyword research and the Google algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50caf9 elementor-widget elementor-widget-text-editor\" data-id=\"d50caf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience has shown that Google changes its algorithm at certain intervals and therefore also the rules according to which content ranks. Google also informs you about these changes, so you should make an effort <a href=\"\">to stay up to date<\/a>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06427c3 elementor-widget elementor-widget-heading\" data-id=\"06427c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ecc96 elementor-widget elementor-widget-text-editor\" data-id=\"62ecc96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keywords &#8211; a small word, but one that involves a lot of work and ongoing maintenance. We would be happy to advise you on this and take this work off your hands if you wish! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are keywords and why should I pay attention to keywords? In our article &#8220;Homepage search engine optimization &#8211; How to be found on Google&#8221; you learned a lot about SEO. Today we&#8217;re going to go into more detail and look at the keywords that should help you optimize your content for better quality and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Doing keyword research for organic online marketing","_seopress_titles_desc":"This article will give you an insight into the keyword research process and how you can stay on course for success with your keywords in the long term.","_seopress_robots_index":"","footnotes":""},"categories":[36],"tags":[],"test":[],"class_list":["post-34620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/comments?post=34620"}],"version-history":[{"count":2,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34620\/revisions"}],"predecessor-version":[{"id":35938,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/posts\/34620\/revisions\/35938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media\/34336"}],"wp:attachment":[{"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/media?parent=34620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/categories?post=34620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/tags?post=34620"},{"taxonomy":"test","embeddable":true,"href":"https:\/\/leadpeak.me\/en\/wp-json\/wp\/v2\/test?post=34620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}