Corona: What do the measures mean?
In order to contain the spread of the coronavirus and slow down the rate of infection, the federal and state governments have adopted various measures in recent days and weeks. These include the closure of schools and daycare centers, but also the cancellation of major events, closed clubs and reduced opening hours in restaurants. Brick-and-mortar retail is also affected – for example, only basic stores such as supermarkets are to remain open, albeit with extended opening hours.
While the restrictions on public life are important measures to protect the health of the population and particularly at-risk groups, they pose major challenges for companies, businesses and freelancers. So what can you do to minimize the financial burden? This article will give you an overview of how you can use online marketing to your advantage – and how website suppliers can support you.
Working from home and digital: what options you have now
There is one piece of good news: you can use digital options to carry out advertising measures, operate in online retail or network your employees.
Home office
Many companies are sending their employees to work from home to prevent infection. At first glance, this makes communication more difficult: instead of sitting in the same office, colleagues now have to network via video call or keep in touch by email. With the right technical equipment, such as laptops or headsets that can also be used in private rooms, your employees can continue to work together. A wide range of communication software makes video calls and group conferences practicable. Cloud services enable centralized storage and access to relevant documents and data. It is important that work processes can be maintained as usual. Communication between company management and employees is also in demand now. Internal newsletters, circulars and blog posts are a good way of keeping your team up to date at all times, clearing up uncertainties and communicating important instructions.
Online trading
Online retail is less affected by the public protection measures, at least so far. Whether it’s meals delivered by a delivery service or buying clothes on the sofa, many people do their shopping from the safety of their own home to avoid infection. So here, too, you have opportunities to continue running your online store and make it attractive to customers with an appealing design and ease of use.
Digital communication
The shift to digital communication naturally also affects how you communicate with employees and customers. While personal exchanges in direct contact are now more difficult, you can use other forms of contact management. A newsletter keeps your customers up to date and provides information on developments in the company. You can also use a company blog on your website to provide up-to-date and comprehensive information. No matter what you have in mind, we will of course be happy to advise you.
