#SEO - Search engine optimizationThe ingredients
to be found on Google
- High-quality & relevant content for sustainable added value
- Analysis of search behavior and the competitive situation for an intelligent keyword strategy
- Maximum visibility through technical SEO measures, such as optimization of the website structure, loading times and mobile user experience
Website analysis & on-page optimization
Review of the
- Page structure
- Contents
- Loading times
Detailed keyword research
- Differentiated use of keyword tools
- Identification of relevant search terms
Content optimization
Target group and search engine optimized
- Optimization & development of existing and new content
Technical SEO
Optimization of the technical page structure with regard to
- Indexing
- Crawling efficiency
- Core Web Vitals
Maximize reach through targeted presence in search results
Maximize reach through targeted presence in search results
#SEO with quality & relevanceGooglerewards the effort
Brief digression on how Google works
Perhaps you’ve heard of the Google algorithm? The Google algorithm is a complex set of rules and formulas. Google uses this to determine the relevance of websites for certain search queries and to determine the ranking of search results. To stay in the running here, there are a variety of technical, formal and content-related factors that can influence this ranking.
All-in-one SEO - there's a lot to do!
The basics of search engine optimization
Research & use relevant keywords, pursue goal-oriented conversion optimization, create quality content, consider technical SEO as a "sub-discipline".
The little 1x1 in SEO
Optimization of the headline structure and text formatting.
The little 2x2 in SEO
Assign or optimize the title and meta description of the page.
Hard work for the Google favor
Submit a sitemap to the Google Search Console (file for orientation on the website).
SEO in depth
Integrate structured data - with the in-house agency plug-in.
Forwarding so that nobody gets lost
Insert redirects from 404 error pages.
Simplify URL structure, Google likes that!
Integrate clear and flat navigation structures
Don't forget the media!
Add descriptive markers to the images on the page.
...otherwise Google will deduct points!
Adaptation of the page for readability on mobile devices.
Local SEO
Be at the top of local searches, collect positive reviews and establish your business as a trusted local brand.
Content example
The following example gives a tiny insight into what we as content experts can do for you and the ranking of your website.
On the left you can see an example of a non-search engine optimized text that is intended to advertise participation in a free trial yoga course. On the right is the revised text. This is search engine optimized, user-friendly, equipped with relevant keywords & tags and adapted in terms of sentence length, formatting and sentence structure.
#Support, maintenance & SEO with LeadpeakAll-round carefree: the managed website service
You benefit from these modules with the Managed Website Service.
#Support
Individual, personal support- Direct access to our support team
- Prioritized processing of your requests
- Rapid assistance through active first-level support
Our support team is always on hand to answer your questions and resolve any issues quickly. We offer personalized advice and individual support to ensure your website runs smoothly and your online business goals are achieved effectively.
#You also benefit from this
Contact our support team- Professional cause research
- Diagnosis + solution finding
- Feedback / recommendation for action to customer
#maintenance
Regular technical maintenance- Experienced processing of short-term requirements
- Cyclical quality assurance measures
- Cross-page performance optimization
Our maintenance services guarantee that your website always works perfectly and remains up-to-date. We carry out regular technical checks and updates to proactively solve potential problems and optimize the performance of your website.
#You also benefit from this
"Routine check" as part of the maintenance package- Implementation of all technically relevant routine measures
- Countermeasures in the event of anomalies
- Invitation to a routine meeting
#SEO
Ongoing SEO optimization- We think along with you and suggest suitable measures.
- Technical SEO also needs to be skillful!
- Do you have an idea? We'll turn it into creative content.
- We optimize & secure the functionality and performance of your site.
From on-page optimization to the development of effective SEO strategies – our tailored SEO measures continuously improve your online presence and increase your visibility in search engine results. We also take all relevant SEO technical measures for you!
#You also benefit from this
Ongoing SEO measures for more visibility- Active conversion optimization of the subpages + technical SEO
- Expansion to include keyword-relevant content
- Examination & control of the measures
#ReferencesExample of successful managed website services
#HLS Schöpplein - To the number one in your city
Digitalize local search engine optimization & processesWhat we have achieved
- Online booking of maintenance appointments including cancellation fee.
- 1st place for common keywords in and around Würzburg.
- Independent expansion of the website
This is how we did it
- Connection of standard software to invite existing customers directly to the next maintenance appointment.
- Expansion to include keyword-relevant content.
- Advertising on terms that are searched for locally.
Our conclusion
For years, we have been providing HLS Schöpplein with keyword-relevant content to maintain its top position on Google. As part of the Managed Website Service, we have introduced automation to remind existing customers of their appointments and allow them to book them directly online.
Do you want to celebrate similar successes? Then get in touch with us.
If you want to have your website managed by an “external marketing department”, we are the right people for you. We only agree on goals. You sit back and watch us achieve your goals for you.
#HRNeeds - The comparison portal
Content marketing & conversion optimizationWhat we have achieved
- Increasing the visibility of the website through a data-driven content strategy.
- Generation of an average of 32 sales qualified leads (SQLs) per month at a total cost per lead (TCPL) of € 108 net.
- Establishing HRNeeds as a trusted source for comparing cloud solutions in the HR sector through continuous optimization and relevant content.
This is how we did it
- Active conversion optimization of the subpages
- Expansion to include keyword-relevant content
- Examination & control of the measures
Our conclusion
Our long-term collaboration has helped establish HRNeeds as a trusted source for comparing cloud solutions in HR. We are proud to be part of this success and continue to strengthen the platform with relevant content.
Do you want to celebrate similar successes? Then get in touch with us.
From on-page optimization to the development of effective SEO strategies – our tailored SEO measures continuously improve your online presence and increase your visibility in search engine results.