#Email & content marketingIfyou're at a loss for words
we're here!
- Low effort, wide reach
- Establishing exclusivity for real potential
- Publish conversion-optimized content on a regular basis
Benefit from strategically formulated & placed content
If content, then strategically structured – that’s our motto! With just a few simple steps, you can turn a text into SEO-optimized content and make it not only interesting for readers, but also for search engines! This also applies to sending newsletters: the topic, timing and design need to be well thought out.
Establish & maintain relationships
Contact data is a valuable asset! Qualified contact data is particularly attractive and sustainable. Use the proximity to your existing customers or to those who have already expressed an interest – for example by registering for the newsletter. These and also website visitors can be successfully addressed through a targeted approach and user-friendliness.
Exceeding expectations
A special promotion for newsletter customers here, an insider tip for site visitors there – these are little things that reach your target group very close to the point of sale and make them happy. The click to conversion is not far away! An opportunity that no company should miss out on.
#Why email marketing?Stay in touch
"This potential is a gift,
and must be utilized."
A newsletter is like your personal direct channel to your customers. New products, special offers or exciting news about your company – your newsletter informs your company’s most important target group: your existing customers! Whether they are already customers or will become customers – these people have made a conscious decision to receive information from your company.
Sometimes you catch these newsletter subscribers at exactly the right time, in exactly the right place – this potential is a gift and must be utilized! And even if the recipients are not interested at the moment, you will be remembered and present when something changes.
In short: a newsletter is the key to effective customer communication and supports your business growth in the long term!
Valuable content – this is content (deemed relevant by Google) that not only provides information, but also offers the reader added value. It is also about keyword- and search engine-optimized texts, but above all, “valuable” content is about providing readers with new and relevant information in an individual form.
Beware of “duplicate content”
As soon as search engines realize that there is a duplicate here, the “copycat” is penalized in the search results. And highlighting a familiar topic for the 100th time is not considered as original as a new insight or alternative approach.
#Content marketing The game changer
#This is what we can do for youMore relevance through email and content marketing
#Email marketing
All-round carefree with us.- We have all the ingredients you need for successful email marketing - you don't have to worry about a thing.
- Effective newsletters that attract the attention of your target group and inspire them to take action.
- We take care of the entire process chain, from content creation and design to newsletter dispatch and analysis.
#You also benefit from this
Must-haves for your newsletter marketing
Customized newsletter design
We design your newsletter in an original way and in your corporate design. You'll see from the results that we really enjoy doing this!
Professional processing
Using an e-mail marketing platform, we organize both the recipient lists and the dispatch of your newsletter for you.
Measurable results
After sending the newsletter, you naturally want to know how many recipients opened it or clicked on relevant links in it. We provide you with the analysis.
#Content-Marketing
We have all the relevant resources at hand!- We create effective content for you that is tailored to the needs of your target group.
- We take over the planning, creation, publication and analysis of content for you, while you can concentrate on your core business.
- Benefit from our access to first-class tools, resources and technologies that help us create high-quality content.
#You also benefit from this
Pro!!! Content Marketing
For your visibility
High-quality content positions you as an expert in your industry. This not only attracts more attention to your company, but also improves your visibility in search engines.
How to gain trust
If you share your knowledge and provide real added value, you will automatically gain the trust of your target group. The perfect basis for long-term customer relationships!
SEO, SEO, SEO!
Search engines LOVE fresh, relevant content. By regularly publishing new content, you increase your chances of ranking well in search results.
Our favorite topic: LEADS!
With targeted content, you can address potential customers and direct them to your offer at the same time. This also needs to be done skillfully, but that's why you have us now. 😎
#ReferencesSuccess with content and newsletter marketing
#HRNeeds - The comparison portal
Content marketing & conversion optimizationWhat we have achieved
- Increasing the visibility of the website through a data-driven content strategy.
- Generation of an average of 32 sales qualified leads (SQLs) per month at a total cost per lead (TCPL) of € 108 net.
- Establishing HRNeeds as a trusted source for comparing cloud solutions in the HR sector through continuous optimization and relevant content.
This is how we did it
- Active conversion optimization of the subpages
- Expansion to include keyword-relevant content
- Examination & control of the measures
Our conclusion
Our long-term collaboration has helped establish HRNeeds as a trusted source for comparing cloud solutions in HR. We are proud to be part of this success and continue to strengthen the platform with relevant content.
Do you want to celebrate similar successes? Then get in touch with us.
From on-page optimization to the development of effective SEO strategies – our tailored SEO measures continuously improve your online presence and increase your visibility in search engine results.
#Cilentano - Cross-selling in Italy
Newsletter connects store and vacation apartmentsWhat we have achieved
- Thousands of vacationers receive a newsletter after their trip to draw their attention to the Cilentano product store.
- Thousands of store customers receive a newsletter after purchasing products from Southern Italy to draw attention to the characterful vacation apartments.
- Cross-selling at its finest. Thanks to the newsletter, the customer lifetime value of both Cilentano Shop customers and overnight guests is increased.
This is how we did it
- There is a newsletter every two weeks.
- Automatic newsletter after the trip and after the purchase.
- Content always receives five out of five stars in "engagement" and "click-through rate" metrics.
Our conclusion
A high customer lifetime value is the key to coping with the fluctuating costs of acquiring new customers in a difficult market environment. By cross-selling southern Italian products such as olive oil and wine and southern Italian vacation apartments, for example in Cilentano or on the Amalfi Coast, we increase the value of each customer and thus also the budget that can be spent on acquiring new customers.
Do you want to celebrate similar successes? Then get in touch with us.
Regardless of whether you already have recipients or need help attracting them. We can help you make your newsletter a success.
Want to find out more about SEO?
Discover here how we have optimized the text on the right in the image for search engines.
