Usability – what websites and doors have in common
You cause confusion in everyday life, are an expression of poor usability and lead to a negative user experience (UX). Doors that don’t open, websites where nothing can be found. Debates surrounding the two terms “usability” and “user experience” are becoming increasingly popular. But what exactly do they actually mean? And why are these two […]
Networking tips: Vitamin relationships
How a network also makes you professionally fit Networking, vitamin B or social capital “He only got the job because he knows the boss!” “And they only got the building permit because one of them works for the city!” We are all familiar with situations and sayings of this kind when someone gains a professional […]
Attention – the new currency of the 21st century?
About flamethrowers and attention Information, images, noise, news, advertising and music. Our brains are confronted with all this content and stimuli in just a few minutes on the internet. The world we live in today is like a flood of sensory impressions.Our everyday lives are also characterized by a fast pace. Work, household chores, the […]
Where to put the money? Planning marketing budgets sensibly
With marketing budgets now accounting for an average of 9. 5% of company turnover and increasing every year, it is more important than ever to use the budget in a targeted and effective way. This article shows you how to plan your marketing budget wisely and get the most out of your resources. Reliable planning […]
Customer loyalty through trust: CRM in concrete terms
Customer Relationship Management puts the customer at the center of attention – and thus binds them to the company in the long term. With these four strategies, you too can achieve this. Customer relationship management: Why does it make sense for me? It is the strategy that opens up completely new ways for companies to […]
How to find the right online marketing agency for physiotherapists
Do you run a physiotherapy practice or are you responsible for its marketing and are now looking for an agency? If you want to focus entirely on your practice, I’ll show you the criteria you should consider when looking for an online marketing agency for physiotherapists. Hello, my name is Matthias Müller, I do search […]
Digital distribution
According to the 2019 ARD/ZDF online study, there were around 64.8 million internet users in Germany. No other medium is used more frequently. Do you already take these statistics into account in your sales process? If you are interested in marketing, you want to reach these people. Digital sales – What it actually means and […]
Doing keyword research for organic online marketing
What are keywords and why should I pay attention to keywords? In our article “Homepage search engine optimization – How to be found on Google” you learned a lot about SEO. Today we’re going to go into more detail and look at the keywords that should help you optimize your content for better quality and […]
How a technical SEO analysis can increase your sales
Imagine you run your online business and unexpectedly achieve a significant increase in sales without increasing your advertising spend because you have carried out a technical SEO analysis and then improved your SEO technique. I would like to briefly show you how this is possible without increasing your Google Ads spend. Why should you take […]
Placing ads – online or print?
The decision as to where you place your ads today depends heavily on your product, your target group and other individual factors. On this page you will find a summary of the difference between the two advertising channels and where online campaigns offer advantages for you. Why should you place ads online? Nowadays, digitalization encompasses […]
