Companies, craft businesses, service providers: the coronavirus has suddenly brought many
businesses to a standstill. And for many without a digital strategy! Covid-19 is leading to the first real economic crisis in a long time. At the same time, there is cause for hope again: production is picking up in China and the economy in Germany will hopefully recover soon too. It may therefore be worth preparing now for the time after the coronavirus crisis in order to emerge stronger. We offer you an overview of the measures you can take.
1st possibility: Digitization of advertising
It is currently extremely cheap to place digital advertising. This is because Facebook and Google are selling their advertising space according to the auction principle. There is not much bidding at the moment – with the effect that the terms are sometimes reduced by 2/3 of the average price.
Facebook ads and Google Ads will probably not remain so cheap in the long term. That’s why it makes sense to take advantage of them right now. If you have the resources for counter-cyclical advertising, we highly recommend this measure.
2nd option: Driving digitalization forward
Freed-up capacities can be used to drive forward digitalization measures in your company. This can affect communication within the company as well as the sale of your products. Right now, many customers are increasingly taking advantage of online offers. With the help of online stores, you can remain available to your prospective customers around the clock.
If you are looking for specialists, you can handle the application process via an online portal – among other things, this enables centralized access to application documents with minimal bureaucratic effort. These are all measures from which you will also benefit in the future.
3rd option: Vouchers to maintain liquidity
Do you have loyal (regular) customers but are currently making little turnover? Vouchers can be an opportunity to maintain your liquidity. Offer your customers vouchers that they can buy now and redeem in the fall. This is also easy to organize online to ensure that loyal customers can support you at any time.
4th option: A comprehensive digital strategy
Do you want to offer your customers a consistent and comprehensive online presence? Use the time to create an online marketing concept. This includes the question of which target groups you want to reach, but also which channels you want to use for this – e.g. blogs, website or social media. Digital sales channels for certain products are also possible. A targeted marketing strategy can help you to position yourself more strongly after the crisis.
We support your projects
Would you like to use digital forms of sales or position yourself better online? Get in touch with us and we’ll work together to find the best solutions for you.
As an innovative digital agency, we are happy to help you with the creative and precise implementation of your individual wishes and requirements.
