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Steps to success: how Aperol developed its long-term strategy Every entrepreneur and marketer is looking for the best strategies to successfully position their brand on

The BFSG is coming – are you ready? Every year, the EU comes up with something new for website operators to implement. This time it’s

A marketing budget serves several purposes. Firstly, you use the budget to set clear goals that you want to achieve. It also serves as a

About flamethrowers and attention Information, images, noise, news, advertising and music. Our brains are confronted with all this content and stimuli in just a few

How a network also makes you professionally fit Networking, vitamin B or social capital “He only got the job because he knows the boss!” “And

Data protection: consumers happy – panic in companies? More rights and protection for users, stricter guidelines and higher fines for violations. The Federal Data Protection