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Placing ads – online or print?

The decision as to where you place your ads today depends heavily on your product, your target group and other individual factors. On this page

Customer relationship management: focusing on the customer

Close to the customer: thanks to sophisticated CRM In earlier times, it was probably much easier not to lose personal contact with customers. There were

Where to put the money? Planning marketing budgets sensibly

With marketing budgets now accounting for an average of 9. 5% of company turnover and increasing every year, it is more important than ever to

KPIs in online marketing – performance indicators at a glance

A marketing budget serves several purposes. Firstly, you use the budget to set clear goals that you want to achieve. It also serves as a

The advantages of Google Analytics 4 for online marketing

Google Analytics 4 is a powerful web analytics tool that helps you optimize your online marketing strategy and maximize ROI (return on investment). It offers

SEO marketing: 6 steps to rank your website higher on Google in 2022

Do you want to become an SEO marketing expert? Do you want your website to be at the top of the search engine results? If