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Where to put the money? Planning marketing budgets sensibly

With marketing budgets now accounting for an average of 9. 5% of company turnover and increasing every year, it is more important than ever to use the budget in a targeted and effective way. This article shows you how to plan your marketing budget wisely and get the most out of your resources. Reliable planning […]

Customer loyalty through trust: CRM in concrete terms

Customer Relationship Management puts the customer at the center of attention – and thus binds them to the company in the long term. With these four strategies, you too can achieve this. Customer relationship management: Why does it make sense for me? It is the strategy that opens up completely new ways for companies to […]

How to find the right online marketing agency for physiotherapists

Do you run a physiotherapy practice or are you responsible for its marketing and are now looking for an agency? If you want to focus entirely on your practice, I’ll show you the criteria you should consider when looking for an online marketing agency for physiotherapists. You should have an idea of this: If you […]

Digital distribution

According to the 2019 ARD/ZDF online study, there were around 64.8 million internet users in Germany. No other medium is used more frequently. Do you already take these statistics into account in your sales process? If you are interested in marketing, you want to reach these people. Digital sales – What it actually means and […]

Doing keyword research for organic online marketing

What are keywords and why should I pay attention to keywords? In our article “Homepage search engine optimization – How to be found on Google” you learned a lot about SEO. Today we’re going to go into more detail and look at the keywords that should help you optimize your content for better quality and […]

How a technical SEO analysis can increase your sales

Imagine you run your online business and unexpectedly achieve a significant increase in sales without increasing your advertising spend because you have carried out a technical SEO analysis and then improved your SEO technique. I would like to briefly show you how this is possible without increasing your Google Ads spend. Why should you take […]

Placing ads – online or print?

The decision as to where you place your ads today depends heavily on your product, your target group and other individual factors. On this page you will find a summary of the difference between the two advertising channels and where online campaigns offer advantages for you. Why should you place ads online? Nowadays, digitalization encompasses […]

Homepage search engine optimization – How to be found on Google

Are you planning a digital marketing website or have you already set up an online business? Are you worried about a lack of sales and traffic? Do you have an idea on how to rank higher and drive traffic to your website? If not, you’ve come to the right place. In fact, search engine optimization […]

Mastering Google Ads: A guide to optimizing your ad copy

Dive into the world of Google Ads ad copy. Learn how to optimize your ads from keyword research to conversion. Google Ads ad texts The design and placement of Google Ads copy is an essential pillar of a successful online marketing strategy. Google Ads enables you to advertise your products and services online in a […]