Customer relationship management: focusing on the customer

Close to the customer: thanks to sophisticated CRM In earlier times, it was probably much easier not to lose personal contact with customers. There were more small businesses, fewer employees and contact was more personal and direct. The number of large companies in the SME retail sector alone increased by 95% between 1984 and 1992. […]

Deadline May 25, 2018: The GDPR

Data protection: consumers happy – panic in companies? More rights and protection for users, stricter guidelines and higher fines for violations. The Federal Data Protection Act is being replaced by the Europe-wide General Data Protection Regulation. Background, information and tips … Facebook and the data scandal The latest data scandal involving Facebook and Cambridge Analytica […]