Do you want to become an SEO marketing expert? Do you want your website to be at the top of the search engine results? If so, you’ve come to the right place. Most online marketers claim that search engine optimization in 2024 won’t be the same as it was in years past. And they’re right. SEO strategies are constantly changing, and they need to be updated to achieve SEO marketing goals.
What is SEO marketing and how does it work?
SEO is the abbreviation for search engine optimization. It is a process of getting organic traffic by applying techniques recommended by a search engine. Search engines do not reveal all the ranking factors of the website as these are the secrets. And of course, you can’t play games with a search engine. SEO experts work hard to understand how a search engine works and ranks a website.
The main goal of SEO marketing is to improve the position of your website and place it at the top of the search results. The visibility of your website pages in the top results can improve an online business and help you reach your target audience.
Organic traffic and conversion growth in 2024 is more challenging than in recent years. However, you can rank your website by applying a successful SEO strategy.
In this article you will find SEO marketing steps to rank your website higher on Google. Read the 6 steps to rank your website higher on Google in 2024?
6 steps to rank your website higher on Google in 2024
Whether you’re a beginner or an SEO expert, you should know that without SEO marketing, your business will have no digital presence.
Here are the 12 steps to rank your website higher on Google in 2024. Let’s take a look.
Step 1 - Concentrate on on-site SEO
If you want to improve your website rankings faster, you should focus on on-site SEO. In fact, it’s one of the basic principles of SEO marketing. SEO optimization of your website around the target keywords can improve your rankings within a few days.
- Use keywords wisely: Make sure you add keywords and phrases that people use to find businesses related to your website. Incorporate keywords 2 to 3 times in the content and as naturally as possible in the page titles, image descriptions, metadata, web pages, URLs, headings and subheadings.
- Use your main keyword at the beginning of your title tag. However, avoid keyword stuffing as this can affect your ranking.
- Keyword research: You can start a keyword research with Google Ads. You can also use other keyword research tools such as Moz, Yoast, SEMrush, Ahrefs, Google Keywords Tool, Ubersuggest, etc. Optimize your website for low, competitive keywords with high search volume. Create content that answers “how” and “why” type questions.
- Add LSI keywords: LSI is the abbreviation for Latent Semantic Indexing. LSI keywords are the terms that a search engine uses to accurately understand the purpose or concept of your website. You can use a free SEO tool called LSI Graph to generate LSI keywords. Adding LSI keywords to your page is an advanced SEO marketing tactic to rank higher.
Step 2 - Publish detailed content
Comprehensive content that covers all the search queries your audience is looking for has more chances of ranking faster. Also, don’t forget to add long-tail keywords, as these phrases have low competition and a high conversion rate. Publish long content of at least 1500 to 1800 words. Make sure you provide all relevant information to facilitate the purchase decision.
With the most relevant, comprehensive and reliable content, you can convert leads into customers and build relationships.
Follow these tips to create quality content that can rank higher.
- Add video-based content as it can improve organic search results by 50 times than text-based content. It also makes your content easy to understand and more compelling.
- Add podcasts, animations, lists, tables, e-books, white papers and product reviews to provide detailed information on your topic.
- Create internal links to improve the indexing and navigation of your website. You can also increase traffic by passing your website's link to local businesses or link exchanges.
- Writing a few posts on social media platforms and linking to your page will also attract the target audience. Guest blogging on popular websites also helps create backlinks.
Step 3 - Use social media for audience growth
Around 80% of people use social media platforms to stay in touch with brands and online businesses. Therefore, using social media and linking these platforms to your website is the best tactic for SEO marketing. It helps drive organic traffic to your website, reach more customers and increase sales. For example, Facebook ads are a great way to attract more prospects, reach a new audience and increase customer service.
Step 4 - Keep an eye on technical SEO
Technical SEO plays a major role in the ranking of a website. It is one of the most important topics in SEO marketing.
Monitor the technical SEO points mentioned to improve your website ranking.
Mobile optimization of a website: Your website should be 100% optimized for mobile devices as more and more consumers are using mobile devices to search for a business. You can use mobile-friendly testing tools to check the mobile optimization of a website.
Improve the loading time of your website: The average loading time of your website, is also a Google ranking factor. You can test the speed of your website with website speed tools such as WebPageTest.org. Such tools also give you the opportunity to speed things up. If Google is having trouble indexing your website, you’ll find this in the coverage section of the speed tool.
One of the most common de-ranking factors is when a person lands on your page and quickly returns to the search results. It’s a clear sign to Google that people aren’t getting exactly what they need on that website. Increasing page speed will reduce bounce rates and improve the ranking of your website.
Step 5 - Add local keywords and landing pages
Local SEO has become a crucial SEO marketing strategy as most consumers use mobile devices to search for a local business. Regardless of whether you own a physical or e-commerce business, you should focus on local keywords. Add local keywords and landing pages that users use to find your business.
Step 6 - Keep the content relevant to the search intent
Google strives to provide its users with the most relevant information as quickly as possible. In short, Google is more focused on how users interact with your website. If your website content is not relevant to the search content, you may experience problems with your website’s ranking. Therefore, align your website content with the search intent. Also, add the table of contents at the top of the page. It helps visitors land on the page they are looking for.
Conclusion
Hopefully, these 6 steps to rank your website higher on Google in 2022 will help you improve organic traffic and conversions. Keep your content optimized and updated for the relevant keywords. Use alt tags and publish authoritative content that covers all aspects of your topic. Focus on on-page SEO and make your website mobile-friendly to improve the user experience. In fact, it is the best SEO marketing strategy to get organic traffic and increase sales.
